TaylorMade Golf Company builds on its history of metalwood innovation and ground-breaking technologies with the all-new SIM family, highlighted by drivers, fairways and hybrids. 

SIM Drivers 

With an asymmetric sole design and enhanced Inertia Generator, SIM drivers rely on geometry to unlock the next frontier of performance. A series of shape-inspired innovations work in unison to improve forgiveness while also increasing aerodynamics and clubhead speed at the most critical stage of the swing – the last three feet (one metre) of the swing prior to impact. 

Known as the speed generation zone, this is where the most meaningful increase of clubhead speed occurs. At the Tour level, players commonly accelerate from 90mph to 120mph in that moment of truth. SIM drivers are engineered to improve aerodynamics, and thus clubhead speed, through this critical phase of the golf swing. 

SHAPE IN MOTION – Advanced Geometric Shaping for Aerodynamics, Clubhead Speed and Forgiveness 

SIM Max and SIM Max•D drivers feature a raised crown and sole to reduce drag and improve airflow throughout the swing. While raising the crown and sole improves aerodynamics, it typically comes with a trade-off in the form of higher CG projection. However, the SIM family of drivers counteract that with the Inertia Generator positioned low and back with a heavy steel weight at the rear of the club. This design element moves the CG projection very low, optimising launch conditions and increasing MOI – providing additional forgiveness for the golfer. 

During aerodynamic testing, TaylorMade discovered the need to rotate the Inertia Generator to match the direction of airflow within the speed generation zone. The result is air that moves smoothly across the sole on the downswing and enhanced clubhead speeds in company tests. 

To put it simply, TaylorMade has designed a driver with no trade-offs. SIM is fast, forgiving, promotes favourable launch conditions and has one of the hottest faces in golf. 

“The history of driver design has been about prioritising trade-offs. You could have great launch conditions, but poor forgiveness. You could have great forgiveness, but at the sacrifice of distance. You could have an aerodynamic shape, but with less than optimal launch conditions."

"But through the use of multi-material technology, we’ve developed a new shape that optimises performance in all three areas. It’s forgiving, fast and promotes the ideal launch conditions.” 

– Tomo Bystedt, TaylorMade’s Senior Director of Product Creation 

SIM Max 

The SIM Max driver is designed to deliver maximum forgiveness. The all-new Inertia Generator positions additional weight at the extreme rear of the club to further increase MOI, providing more forgiveness and slightly higher launch conditions than the SIM driver. 

SIM Max•D 

The SIM Max•D is engineered to help golfers avoid the right side of the course via a strategically placed heel-bias internal weight and divergent topline masking, which makes the driver look more open at address helping golfers close the face at impact. The draw-biased design promotes the highest launch and offers the largest, most forgiving face in the SIM lineup. 

Specifications, Availability & Pricing 

SIM Max and SIM Max D will be available for pre-order on January 10 and at retail on February 7, 2020. 

SIM Max and Max•D have an RRP of £449 and will be offered in 9°, 10.5° and 12° lofts. The women’s offering for both SIM Max and SIM Max•D include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip (38g). 

SIM Max and SIM Max•D Fairways 

The iconic V Steel design has been reinvented with the new SIM family of fairway metals. Advanced shaping combines with a V SteelTM sole to improve turf interaction and playability from various lies. 

A more rounded leading edge improves the club’s initial contact with the turf, while the V Steel sole further raises heel and toe sections of the sole away from the ground and improves versatility. These design features combine to significantly reduce turf contact area in SIM Max and SIM Max•D fairways, reducing ground friction which can positively influence both clubhead speed and ball speed. 

Matching the aesthetics of the SIM driver family, the chromium carbon crown and contrasting chalk white colour help frame the ball at address and improve alignment. 

SIM Max 

The 185cc SIM Max steel fairway woods are constructed using strong and durable C300 face material. Also featuring the reinvented V Steel for exceptional versatility from all lies, the SIM Max is designed for higher launch and peak trajectories, with extremely long distance and improved playability. 

SIM Max•D 

The oversized 190cc SIM Max•D has been optimised for forgiveness and golfers seeking a draw- bias design. Like SIM drivers, the fairway woods feature progressive head sizes to provide greater forgiveness to the players who need it the most. 

“For many golfers V Steel will trigger memories of an iconic product we released more than a decade ago. As we reviewed the research used to develop the original technology, we discovered a massive benefit to having a fairway metal with significantly less turf drag through impact. By pairing V Steel with our technologically advanced materials, we’ve created fairways that are extremely playable, forgiving and provide explosive distance.” 

– Tomo Bystedt, TaylorMade’s Senior Director of Product Creation 

Specifications, Availability & Pricing 

SIM Max and SIM Max•D fairways will be available for preorder on January 10 and at retail on February 7, 2020. 

SIM Max and Max•D have an RRP of £269. SIM Max will be offered in lofts of Rocket 3/14°, 3/15°, 5/18°, 7/21° and 9/24°. Women’s offerings for SIM Max and SIM Max•D fairways include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip (38g). 

SIM Max Rescue 

As a long-iron replacement, it’s imperative that hybrids be versatile and playable in all conditions. That’s why TaylorMade has incorporated V Steel technology into a hybrid for the first time in the company’s history with SIM Max Rescue. The clubhead is engineered to deliver improved turf interaction and reduced friction when playing from various lies. A reshaped leading edge works in conjunction with V Steel to further improve playability and strike conditions. 

Designers rounded the toe and adjusted the face angle to give SIM Max Rescue a more confidence-inspiring shape at address for all levels of golfers. It utilises the same C300 Steel face used in the SIM Max fairway woods to help improve ball speed, durability and overall performance. The corrective technologies of Twist Face and Speed Pocket offer improved performance and forgiveness on mis-hits on the toe, heel and low on the face. 

Specifications, Availability & Pricing 

The SIM Max Rescue will be available for preorder on January 10 and at retail on February 7, 2020. It has an RRP of £229 and will be offered in lofts of 3/19°, 4/22°, 5/25°, 6/28° and 7/31°. Women’s offerings include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip (38g). 

For more information visit: taylormadegolf.com

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