Accor’s luxury, lifestyle brand SO/ Hotels & Resorts, together with Sotogrande SA, the renowned developer and creator of the namesake destination, have signed a management agreement to open the first SO/ property in Spain.

SO/ Sotogrande Resort & Spa will reflect the brand’s rebellious luxury within the Costa del Sol, blending exclusivity with the brand’s commitment to dynamic gastronomy and well-being. Upon completion of an extensive renovation and repositioning program of the historical Almenara Hotel, SO/ Sotogrande is expected to open in Spring 2021.

Sotogrande is a prestigious destination located on the southern tip of Spain that is known for its residential sports and leisure offerings. Nestled on the Mediterranean coast between Marbella and Gibraltar, SO/ Sotogrande will be the perfect starting point for visitors to explore Andalusia. Guests will have the opportunity to enjoy Tarifa and its “boho” spirit, stroll through the wine region of Jerez, or enjoy authentic and picturesque villages like Ronda and its rich Moorish history.  

“We are thrilled that Accor has placed its trust in Sotogrande as a destination. The opening of The SO/ Sotogrande Resort & Spa, will mark an exciting new phase in our consistent efforts to present all the attributes expected of a high-end destination like ours,” said Marc Topiol, Chairman of Sotogrande SA. 

SO/ Sotogrande will bring a fascinating blend of social spaces, sophisticated experiences and distinctive “Just Say SO” services that celebrate Mediterranean culture. Overlooking all of Sotogrande, the new luxury hotel will feature 151 stylish rooms with 24 suites, setting new standards for true luxury hospitality within the destination. 

SO/ Sotogrande will also feature extensive landscaped gardens with breathtaking views of the sea, Gibraltar and the Andalusian countryside, in close proximity to some of the most exceptional golf and polo fields in Europe. Sotogrande is located conveniently near the international airports of Malaga, Gibraltar and Jerez, and is a half an hour away from Marbella and Puerto Banús. 

Redefining the traditional codes of hospitality through the lens of an unconventional savoir-faire, SO/ Sotogrande is destined to become one of the most exclusive holiday and leisure destinations in southern Europe. Whether there to relax or work, guests will be spoiled for choice with five swimming pools, nine dining spaces, more than 2,000 square meters of spa and fitness facilities, and nearly 1000 square meters of conference and meeting space, including an outdoor auditorium. 

For more information visit: group.accor.com/en/brands/luxury/SO

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