VOXA, an athlete-first talent management group, represents a new era for talent management in women's sport
Two-time Solheim Cup captain Suzann Pettersen has announced the launch of VOXA. VOXA is an athlete-first talent management group, focused on advancing the impact and value of the world’s best female athletes.
The two-time Major winner and LPGA Tour legend has launched the ground-breaking business with five Number Ones in their respective countries in the profession Suzann is best known for - golf.
What does VOXA mean?
Derived from the Latin word for ‘voice,’ VOXA’s name reflects its bold mission: to ensure every athlete’s unique story is heard, celebrated, and carried forward to create a lasting enduring legacy.
Pettersen said: “Throughout my career, I’ve always asked myself how I could make an even bigger impact. Competing at the highest level takes not just talent but the right support network. That’s why VOXA exists. Because every athlete deserves a trusted team that values their journey and lifts them up to achieve the impossible.
“This isn’t about management or representation, it’s about empowerment. It’s about time there was a dedicated family for the incredible women in sports. At VOXA, we focus on the individual: their goals, their voice, and their vision. Not just what happens on the course, on the track or on the pitch, but their dreams for the future. This is personal for me, and I’m determined to build something extraordinary.”
VOXA supported by 54
VOXA will be supported by leading sports entertainment agency 54, who are committed to delivering the operations and commercial strategy for their partner athletes.
As VOXA launches, they welcome five of golf’s global superstars and country number ones to the team:
- Ruoning Yin – Former World Number One, current World Number Three and China’s top women’s golfer. At just 22, Yin has already claimed five LPGA titles, including her breakthrough Major victory at the 2023 KPMG Women’s PGA Championship.
- Carlota Ciganda – A national treasure in Spain, Carlota is a Solheim Cup hero with 11 professional wins, including seven Ladies European Tour titles. Her fearless performances have cemented her legacy in the sport.
- Gaby Lopez – The face of Mexican women’s golf, Gaby is a three-time LPGA champion and a three-time Olympian.
- Shannon Tan – Made history as the first golfer to represent Singapore in the Olympics and claimed her maiden win on her Ladies European Tour debut.
- Ashley Lau – Malaysia's top ranked golfer and 2024 Olympian, Ashley recorded her first professional win at the Vic Open on the WPGA tour of Australasia.
"Becoming part of a family"
On being part of Team VOXA, Ruoning Yin said: “Joining VOXA feels like becoming part of a family that cares about me as an individual. It’s a really unique team, one that truly aligns with my goals for the future. The fact that Suzann is leading this gives me so much confidence. She’s a legend I grew up idolising, and to now have her in my corner feels like a dream come true.”
At its core, VOXA is about creating an athlete-first ecosystem that champions both commercial success and performance excellence. More than a talent company, VOXA is a home for the world’s best athletes where every member of the team is empowered to thrive under Pettersen’s visionary leadership.
About VOXA
VOXA is more than just a talent company. It’s a home for the world’s best athletes where every member of the team is empowered to thrive. Under the visionary leadership of golf legend Suzann Pettersen, VOXA is a team that empowers each athlete as an individual, elevating their unique voice and unlocking their full potential.
With a mission to amplify the world’s best, VOXA provides unparalleled energy, industry-leading tools, and innovative pathways to help athletes excel in their sport. Beyond performance, VOXA builds a powerful network to shape their futures outside the game, all while working together to leave a legacy in women’s sport and beyond.
To find out more follow via Instagram: @team_voxa and LinkedIn: VOXA
