A new golf studio has opened in London EC2 bringing the sport's most in-demand technology and specialised performance coaching to the centre of the capital for the first time.
EC2 Sports, based in Citypoint Health Club, Ropemaker Street, Moorgate, has installed two studio bays complete with golf's premier teaching, coaching and club-fitting technologies - Foresight Sports GC2 and HMT, and Trackman III.
EC2 Sports' co-founder, Chris Ingham, 29, a fully qualified golf professional, explained: "This is the first time this level of technology has been available in central London. This is not simulation gameplay, which is available elsewhere if you want it; this is the most accurate technology in golf today which allows us to take specialised performance coaching to a completely new level in this part of the city.
"There are several venues such as this in places like San Francisco or New York, but none in London until now. It's also the perfect tool for club-fitting as it analyses more accurately than ever before. And the feedback we have had from our clients has been overwhelmingly positive."
Foresight Sports GC2 - which directly measures ball-flight data at launch using ultra-high-speed cameras - and HMT (Head Measurement Technology) is the most in-demand technology in golf, having revolutionised club fitting and analysis since its launch in 2010. It was swiftly approved and recommended by many of the world's leading club manufacturers including Titleist, Cleveland/Srixon, Cobra/Puma, PING and TaylorMade. It's also used by many of the world's top professional golfers and dozens of other leading brands within the golf industry.
The GC2 is also familiar to TV viewers who tune in regularly to watch Sky Sports PGA Tour coverage, as it provides the data that drives the Shot Centre.
Trackman has set the benchmark for doppler radar technology, measuring ball flight and impact characteristics to previously unseen levels, and the Trackman III is the culmination of 10 years of R&D. Clients can store their shots and test scores on a database and track their progress, even complete a combine test to see how they much up against players around the world.
Ingham's partner in the business, Elliot Godfrey, 30, formerly the head professional at Hanbury Manor, added: "This technology eliminates any doubt about the process of hitting the ball. It tells us - and the golfer - exactly where it went when it left the club-face, and why it went where it did. It gives accurate data on every aspect, so there's no guesswork involved any more, like there still is with many other products."
Whether for coaching, club-fitting or an evening of the most accurate indoor golf imaginable, EC2 Sports has put a better golf game within easy reach of anybody working or living in London.