Lynx Golf engaged with thousands of enthusiastic golfers as it launched a wide-ranging new event marketing programme at the prestigious Ricoh Women's British Open at Royal Birkdale.
Lynx Golf engaged with thousands of golfers as it launched a wide-ranging new event marketing programme at the Ricoh Women's British Open.
As the prestigious event's Official Golf Club brand, the family-owned UK company rolled out a series of product demonstrations, instruction clinics, trick shot shows and live celebrity interviews - alongside an eye-catching new 100 sqm modular exhibition stand showcasing its product portfolio.
Lynx ambassadors Tony Jacklin and Di Dougherty and 'Swash by Lynx' putter designer, Harold Swash, kept crowds entertained over three days with interviews about the Ryder Cup and giving putting masterclasses.
On the official practice range, a Lynx club demo area gave competitors from around the world in the Women's British Open a chance to see and hit Lynx product. And out on the course, high-impact Lynx banners were seen by spectators and hundreds of thousands of TV viewers worldwide.
Said Lynx managing partner, Stephanie Zinser: "Of all the innovative marketing strategies we have at Lynx, this was by far our biggest undertaking to date and our whole team did a fantastic job - and the events we laid on to entertain the public giving them something to enjoy away from the course - really demonstrated what Lynx is about.
"And, of course, we couldn't wish for two better ambassadors than Di Dougherty and Tony Jacklin. The affection in which Tony is held by golfers around the world is still incredible and he keeps an audience absolutely enthralled."
Additionally, Lynx entered a team in the event's Tuesday Pro-Am, which included CEO Steve Elford, Dame Laura Davies and friends of Lynx Mike Tindall and Willie Thorne. They also staged an indoor long-drive competition and its groundbreaking #Lovestory TV ad was played to spectators on internal big screens.
Lynx is the Official Golf Club of the Ricoh Women's British Open to 2016.