Consumers looking for real value are turning to the second-hand golf equipment market.
Europe’s biggest second-hand golf equipment retailer golfclubs4cash is reporting year-on-year growth that exceeds the pandemic boom of 2020 as golfers change their buying habits, driven by cost of living pressures.
Dean Cracknell, Head of Marketing at golfclubs4cash:
“Our business is up 44% for the 12 weeks, June to August. Golfers will always want to upgrade their equipment, looking for that extra edge to their game. But more golfers than ever before are realising that they don’t have to go down the ‘new’ route to find the quality they want. And they certainly love the value and range of clubs on offer at our two stores and online business.”
The trend at golfclubs4cash is in direct opposition to the golf market as a whole, as reported by Golf Datatech. July year-on-year sales for the whole golf market were down 10.6% in value with clubs down by 13.8%. Drilling further into these figures, high ticket solo items such as trolleys and woods were hardest hit with year-on-year reductions of 27.2% and 24.2% respectively.
Change in buying habits
This consumer behaviour is reflective of the change in buying habits being experienced by retail discounter Aldi. As reported earlier this week, Aldi has seen customers switching from all of the traditional full-price supermarkets as households across the UK explore value propositions. This has resulted in increased sales from existing customers as well as attracting new shoppers into stores, an experience mirrored at golfclubs4cash.
“During the summer months we have attracted 11,000 new customers to the business, and we are seeing growth across all categories,” continues Cracknell.
“The unique nature of our sport is that price is not the only important factor when it comes to purchasing equipment. Golf is a very brand loyal sport, so whilst there are value ranges on offer from various brands, most golfers want the credibility and recognition of one of well-known brands. When customers see that they can upgrade to a nearly new driver or set of wedges for a fraction of the cost of brand new, then a ‘new’ addition to their bag is a lot easier to justify.”
With uncertainty rife in the economy, on top of existing inflationary and energy price concerns, many households are set to struggle going into the winter months. But having just celebrated its 10th anniversary, 2 months after opening its second store in Warrington, golfclubs4cash is proving to more golfers than ever that you can enjoy an equipment upgrade from a wide range of high-quality clubs, without breaking the bank.
Women and Golf Member Offer
We're delighted to be able to offer our Women & Golf members a 20% discount off all ladies products at golfclubs4cash - there are thousands of women’s products available online to buy, including golf bags and rangefinders. Visit the Women & Golf Members' area to find the discount code.