Women's Golf Day panel discussion to feature at this year's PGA Merchandise Show with the theme 'Women as economic influencers'

Thursday - January 25th 10:00 – 11:00am, Room W312A

The annual Women’s Golf Day (WGD) panel is back for 2024.  The industry experts leading this year’s discussion will give their valuable, real world, insight into trends and tactics for developing authentic relationships with the female audience that financially influences the golf market. 

Joining the panel will be 1980’s supermodel Kim Alexis, who has recently taken up the sport, and newly named WGD Ambassador.

The panel, which will be moderated by Women’s Golf Day Founder, Elisa Gaudet, also includes Rachel Carter, Senior Membership Director at the NGCOA and representatives from The PGA.

2023 was a phenomenal year for women and Women’s Golf Day.  We activated in more countries and venues than ever before, thus reaching even more women around the globe,”  comments Elisa Gaudet.

“Given the success of Taylor Swift, the Barbie movie and Beyonce in 2023 the world was witness to the economic influence women have. The golf industry has the ability to tap into female spending power and the influence they have over the family purchases including events, membership, merchandise, equipment, social and family activities, trips, vacations, and in club celebrations and events.  Our diverse panel will share their background and insights to the various revenue generators specific to the golf industry.”

2024 Inspire Action Awards

The WGD PGA Show event will also celebrate the 2024 Inspire Action Award winners.  These annual awards recognize individuals and locations who align with WGD’s commitment to Engage, Empower and Support women around the globe every day.  This year’s winners are:

  • Natalie Farahani of Dobson Ranch Golf Course, USA
  • Nicki Hirayama, Director of the Japan Golf Association, Japan
  • Lissette De Los Santos, Centro Español, Dominican Republic 
  • The Links at Crowbush Cove, PEI’s Finest Golf Group, Canada

This year, Women's Golf Day will also have representation at the booth of long-term WGD partner  GloveIt (Booth #4473) on the show floor.  Information will be available throughout the show and a WGD representative will be there to answer questions on Wednesday and Thursday from 1:00pm -3:00pm.

To register your interest in attending the WGD 2024 panel here:  PGA Show 2024 - Womens Golf Day