Annika Sorenstam and LOHLA SPORT have established a new partnership which has the golf legend exclusively wearing the brand’s premium golf-lifestyle apparel at golf tournaments and events.
True to Annika’s Swedish roots, LOHLA SPORT’s impeccable sense of style features colourful, on-trend European designs with Los Angeles flair. Flattering cuts for sizes XXS to XXL are made from fine-quality fabrics sourced worldwide which optimize athletic movement. LOHLA SPORT collections include coordinated tops, bottoms, skorts and outerwear.
Annika immediately gravitated to and embodies the company’s “Made for Play” mantra. Aligned with her balanced home-golf-business regimen, LOHLA SPORT’s customer is the woman who intimately cares about fashion and appearance and covets comfortable, stylish, playful and classy outfits which confidently transition from the course to the office to socialising with friends and family.
Collaborating with LOHLA SPORT Founder and CEO Lisa O’Hurley and London-based Chief Designer Paul Rees, Annika will help create a bespoke signature collection for release in AW222. Part proceeds will benefit the ANNIKA Foundation that provides playing opportunities at golf’s junior, collegiate and professional levels while teaching young people the importance of healthy and active lifestyles through fitness and nutrition.
LOHLA SPORT - golf clothing for an active lifestyle
“I have known Lisa for a long time and always admired her taste and passion for women’s fashion," Annika commented. "We reached out to LOHLA SPORT after seeing and hearing about its beautiful clothing in golf and country club circles.
“LOHLA SPORT is exactly what I want with my active lifestyle. When going from the office to the course, to the kids’ practices and social settings, I don’t have time to change outfits throughout the day. Now I have the perfect sporty, yet feminine balance that represents today’s women golfers on and off the course.”
“LOHLA SPORT will give Annika a new, resort-oriented fashion look,” says O’Hurley. “Annika is an inspiration to every woman who picks up a club. With her winning last year’s U.S. Senior Women’s Open, Annika’s comeback is official yet, like the team that comprises LOHLA SPORT, she covets family time as No. 1.”
Annika and O’Hurley fostered a friendship over decades and further bonded over the serendipitous timing of their partnership. With on- and off-course participation surging the past two years, the women’s golf economy exceeded $1.53 billion in 2021, according to Golf Datatech. Roughly $482 million was spent on women’s golf apparel.
LOHLA SPORT’s 2022 Spring-Summer Collection features five amazing and colourful capsules: (1) Rodeo Drive & Core; (2) Ocean Avenue; (3) Hollywood Boulevard; (4) Sunset Boulevard; and (5) Melrose Place.