The Swedish brand turns 30 this year, and its anniversary capsule goes straight back to the moment that changed how golf dresses. Pink, black and white — the palette hasn’t aged a day.
In 1998, Jesper Parnevik walked onto the course at The Open Championship in pink trousers, a black sweater and a snapback cap and looked like nobody else in professional golf. It was a J.Lindeberg moment before most golfers had heard of J.Lindeberg, and it set the template for everything the Stockholm brand has done since.
The 30-year anniversary capsule, launching now as part of the Summer Holiday 2026 collection, goes back to that palette. Pink, black and white anchor the range, and the exclusive anniversary branding — a 1996–2026 motif — appears across pieces for both men and women.
The Women’s Edit
The women’s pieces in the capsule carry the same confidence as the men’s without replicating them. A black polo dress with a white contrast collar and deep pleated hem is the standout — it reads as golf but has enough shape and finish to work well beyond the course. The sleeveless polo in black with white piping is a cleaner option for warmer days, worn here with the capsule’s boldest statement: full pink tailored shorts that reference Parnevik’s original trousers in spirit if not in cut.
The anniversary snapback in bright pink with the J.Lindeberg logo finishes both looks and is, frankly, the piece most people will notice first. It is not subtle. It is not meant to be.
The capsule is available now at jlindeberg.com and jlindebergusa.com.
W&G VERDICT
Exactly what you’d expect from J.Lindeberg — sharp, confident and a little provocative. The pink snapback is the centrepiece, a direct nod to Jesper Parnevik’s iconic 1998 Open Championship look that put the brand on the golf world’s radar. Thirty years on, the attitude is the same.
See more of J.Lindeberg in our Fashion Section
