TaylorMade Golf announces the launch of Kalea Premier where premium technology meets elegant design specifically for female golfers
We’re really excited to share the latest launch from TaylorMade Golf. In June, our Editor Emma headed to Rome and the 2023 Ryder Cup venue Marco Simone, for a very special launch.
It was a first for the golf industry as the brand centred its whole sales event around the new Kalea Premier women’s range.
Gone was the add-on talk at the end of the presentation and in were women left, right and centre stage.
As well as an introduction to the new Kalea Premier range by TaylorMade Golf’s Principle Engineer, Product Development Michelle Penney, we had a panel discussion from TaylorMade Women's Advisory board members Emma Booth and Veronica Cervin and TaylorMade Ambassador Mia Baker.
I’ve worked in the golf industry for 16 years and this was the first time I had been in a room where women outnumbered men at an industry product launch. The moment was not lost on me or any of the other golf media representatives there.
As well as getting a first look at the Kalea Premier range below, we have some more insight into how we got to this significant moment from PGA Professional Emma Booth. Plus we hear more about how important getting the design right was from Michelle Penney.
Introducing Kalea Premier
TaylorMade Golf Company’s foundation is built upon the ability to bring the highest performing equipment to golfers of all skill levels. Today, TaylorMade introduces Kalea Premier, the company’s newest women’s range specifically engineered for lightweight speed, easy launch, and max forgiveness.
Every club in the Kalea Premier range is backed by proven technologies and fully fashioned to deliver more long drives, more precise iron shots and more clutch putts.
“Kalea Premier is a combination of proven TaylorMade technologies, which are tuned specifically to give women in these segments the best performance, and the most visually stunning designs on the market.
“Our research has shown that women will no longer accept a half-hearted approach to product design in any industry. We've been continuously mindful of this and have created a design language that utilises a combination of rich colours and refined textures with premium materials to create a sophisticated and elegant product line for women.” Tomo Bystedt, Senior Director, Carbonwoods & Metalwoods
Premium design and performance
Speed, forgiveness, and allure in a single driver. With a weight-saving carbon crown and carbon sole plus a 22g steel rear back weight, Kalea Premier is engineered for advanced forgiveness by combining a low and back CG with an ultra-lightweight head construction that promotes faster swing speeds. Repositioning the Inertia Generator towards the heel encourages optimal launch and spin to fuel distance at moderate and slower swing speeds.
Fairway woods play a critical role for many women golfers. Kalea Premier offers easy-to-launch designs with added versatility and a 37% larger face than its predecessor. Designed to optimise forgiveness, each loft is the same size and features V Steel™ technology with refined weight distribution for forgiveness, versatility, and silky turf interaction.
Extreme playability and easy launch
A versatile V Steel sole design helps the Kalea Premier Rescue™ produce high launching shots from any lie. The head features a unique design with a larger face than prior generation Kalea but with very low CG to promote forgiveness while maintaining a high, easy launch. The lightweight construction also promotes faster swing speeds and gives golfers the confidence to stare down any shot.
Feel and forgiveness
Kalea Premier irons are powered by Cap Back™ Design, which provides stability within the topline and upper perimeter of the face, working in conjunction with the Speed Pocket™ to optimise face flexibility, ball speed and distance. The Cap Back Design also helps minimise unwanted vibrations in the head to deliver a soft and solid feel. Head shaping has been designed uniquely for Kalea Premier to create Super Game Improvement iron forgiveness in a sleeker and more elegant overall profile.
Tour-proven Spider technology
This modern mallet brings the renowned Spider stability and forgiveness to a head shape that is 15% more compact compared to Spider Tour. Pure Roll™ technology encourages optimal forward roll, as well as better sound and feel, while a long single sightline delivers a simple but powerful alignment tool. The putter also features a specially designed 70g graphite shaft, which reduces overall club weight without impacting MOI and stability.
Style and function
Kalea Premier has its own lightweight cart bag that embodies function and style. It features a premium heathered nylon material with 7 pockets, a 14-way top and structured base, delivering a combination of functionality and clean aesthetics.
The importance of custom fit
The all-new Kalea Premier emphases TaylorMade’s commitment to providing women golfers of all abilities and swing speeds with the best performing golf clubs for them. Alongside the Stealth Women’s range, Kalea Premier will be available via custom fit allowing the golfer to choose the exact setup which suits them, including a variety of shaft and grip options available. Combined with the ability to tweak loft and lie it allows the golfer to achieve their desired performance for every club in their bag.
Pricing and specifications
Kalea Premier is available for pre-order starting August 15th and at retail on September 2nd .
Individual clubs have the following pricing:
Driver £379 / EURO 479 / SEK 4,999 / NOK 4,999 / DKK 3,699 / CHF 529
Fairway £219 / EURO 279 / SEK 2,899 / NOK 2,899 / DKK 2,199 / CHF 309
Rescue £179 / EURO 229 / SEK 2,299 / NOK 2,299 / DKK 1,799 / CHF 249
Irons £122 / EURO 150 / SEK 1,550 / NOK 1,550 / DKK 1,167 / CHF 167 per iron
Putter £229 / EURO 289 / SEK 2,999 / NOK 2,999 / DKK 2,199 / CHF 319.
The Kalea Premier Driver is offered in a 12.5° loft (RH & LH) with a stock 44.25’’ Kalea Premier 40 shaft and Lamkin Sonar 38g 0.580 Round grip.
Fairways offered are: 3-wood (17.0°), 5-wood (20.5°) and 7- wood (23.0° - RH only). Fairways are equipped with the stock Kalea Premier 40 shaft and Lamkin Sonar 38g 0.580 Round grips.
Kalea Premier Rescue clubs are offered in 23°, 27°, 31° and 35° (RH only) with the stock Kalea Premier 40 shaft and Lamkin Sonar 38g 0.580 Round grips. Iron offerings are 6-PW, AW and SW with the same shafts and grips. The Spider Mini Putter (RH & LH) features an L-neck hosel, 33’’ graphite shaft and a SuperStroke GTR 1.0 grip.
We'll have played with the clubs but will be getting a set soon to test further and will report back. Watch this space.
View the full TaylorMade Golf Kalea Premier range and find a local stockist here.