The LET and adidas announce a three year partnership ahead of the 2024 season
The Ladies European Tour (LET) is proud to announce adidas as its Official Apparel Supplier for the next three years ahead of the 2024 season getting underway.
adidas is known for using cutting-edge fabric and designs to help athletes deliver elite performance across a wide range of global sports. They will provide uniform, footwear, and accessories to all LET staff, ensuring that they have functional yet fashionable clothing as they travel the world, working in all conditions whilst staging world-class tournaments for their members.
The 2024 LET season gets underway in Kenya on Thursday February 8 and will see the Tour travel to 29 official tournaments played in 19 countries and five continents across the year.
adidas has shown extensive commitment to women's golf in recent years, most recently as one of the main sponsors of AIG Women's Open, and is focused on their mission to be the best sports brand in the world. Through this partnership both organisations will collaborate to grow and modernise the women’s game, and showcase female empowerment.
Andrew Law, General Manager for adidas Golf - EMEA said:
"As we embark on this exciting journey with the Ladies European Tour, it's truly remarkable to witness the depth of talent and passion within women's golf. Partnering with the LET allows us to amplify the voices of these extraordinary athletes and showcase their incredible skills to the world.”
“We are committed to empowering and celebrating women in golf, and our collaboration with the LET underlines this dedication. Together, we strive to elevate the women's game, inspire future generations, and create unforgettable moments on and off the course."
Fiona Harold, Commercial Director of the LET, said:
“We are so excited to welcome adidas into the LET family for the next three years. adidas is a truly global and inclusive brand, clearly committed to women’s golf which they showcase through their existing relationships with several LET members and the AIG Women’s Open.
“This partnership is a great fit for both organisations. As a global Tour, partnering with adidas provides the LET with exciting opportunities and we look forward to working with them as we continue to grow women’s golf across the globe.”
2022 Race to Costa del Sol champion Linn Grant said:
“I’m really excited that the LET and adidas have partnered together. I’m always excited to see adidas work with different organisations and I’m very glad to see them join forces with the LET. I’m excited to be a part of a company that supports women’s golf and women’s sports at a time where the women’s sport space is going to evolve so much in the next few years.
“Being an adidas player, I’m not only a golfer, but I’m also an adidas athlete. Seeing the company not only on the golf course, but also seeing the things they do outside of golf and in other sports is great. They’re a very progressive brand and it’s fun to be part of their team and being with a company that reaches outside of the golf world is fun and exciting for me.”
The 2024 LET season starts this week in Kenya and amongst the 60 rookies, England’s Annabell Fuller will be taking her first steps into professional golf life. Women & Golf caught up with Annabell just before she packed her bags to embark on her new adventure as a professional golfer - read the full interview.