Golfers in the UK have rated Galvin Green the leading apparel brand when it comes to both sustainability and innovation.
New independent research by Sports Marketing Surveys highlights the growing significance of sustainability in golf within the playing community.
The survey was conducted earlier this year and looked at the environmental concerns and brand perceptions among more than 2,200 regular golfers. It revealed that Galvin Green was seen as the most innovative golf clothing brand – ranked 3% higher than its nearest rival – and the joint-highest rated apparel company in terms of offering sustainable garments.
Three out of four UK golfers interviewed say that sustainability is a key issue in golf right now and one that’s only going to increase in importance over the next decade. The vast majority also think it’s important that brands advance their sustainability lines. Almost all the UK golfers surveyed view product durability and longevity as the most important sustainability factors when considering purchasing golf clothing.
The long-lasting nature of its products has always been a key focus for Galvin Green. And sourcing quality, eco-friendly fabrics and using innovative manufacturing techniques has been the cornerstone of the brand’s creative process in more recent years. Backed up by this latest independent research, this strategy is one that clearly resonates with golfers in Europe’s largest market.
The survey’s results were extremely positive for Galvin Green. More than a third (36%) said they would consider buying Galvin Green apparel in the future. And half of those surveyed said they were willing to spend up to 50% more for a sustainable brand.
“These results provide huge motivation to everyone at Galvin Green,” said CEO Nicholai Stein. “They prove that sustainability is a real concern to golfers in the UK,” she added.
Almost half the golfers surveyed (46%) deemed eco-certification as important to some degree, which reflects well on the brand’s commitment to sourcing fabrics that minimise both carbon footprint and ecological impact. The most recent Part One 2022 utilises both Bluesign® or Oeko-Tex® Standard 100 approved fabrics to offer the widest range of sustainable apparel on the market.
Galvin Green boosted its green credentials even further over the past 12 months by winning the Sustainability in Sport award at the 2021 Sports Technology Awards for its DWIGHT half-zip sweaters made from fabric derived from recycled plastic bottles and becoming a leading Innovation Partner with the GEO Foundation for Sustainable Golf - a partnership designed to help speed up the progress of sustainability in and through golf.
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