After a hugely successful first year, the eagerly awaited first drop of the Pure Golf SS23 Collection is here!

Pure Golf 2023 - A stylish resort collection specially designed with timeless, summery prints you will love to wear now and all the way through the season. Perfect if you are looking to get some Winter Sun ahead of the start of the UK golf season, or simply if you’re seeking some newness for Spring.

“Keep Your Cool In A Jungle Of Blue Hues”

Indigo Jungle is a unique print combining luxe blue shades with an intricate design inspired by traditional printing techniques. Easily elevated by pairing with white or navy essentials to suit your personal style! Set on a white base to reflect the sun's rays…

Miley Pure golf dress

Product highlight:
Pure Golf Miley Golf Dress
UPF 35+, Anti Crease, Anti-Static, Quick Dry, Regular Fit, Sizes XS-XL available.

Miley has established itself as Pure Golf Best Seller because of how comfortable it is to wear and easy to play in. This versatile all-over print sleeveless golf dress has detachable under-shorts and is made from anti-static, anti-crease, 4 way stretch and quick drying fabric with built in UVA+UVB (UPF 35). It now comes in our new indigo jungle print and looks stunning when worn on its own on warmer days or layered with a jacket for those milder spring days or for extra arm coverage.

“Dive into Aquamarine Lake”

Add a Summery splash of aquamarine to your golf wardrobe! In this truly refreshing pastel print, reminiscent of exotic holiday waters, you’ll be sure to bring the sunshine with you onto the course. Match with Ocean Blue and White essentials for effortless coordination.

Product Highlight:
Pure Golf Serenity Mid Quarter Zip Top
UPF 35+, Anti Crease, Anti-Static, Quick Dry, Regular Fit, Sizes XS-XL available

Serenity is a versatile full print long sleeved mid/base layer top with a quarter zip from our Aquamarine Lake fashion collection. Made from our signature anti-static, anti-crease, four-way stretch & quick drying fabric with built in UVA+UVB sun protection to keep harmful rays away. Can be worn as a base layer by those looking for extra coverage or thrown on as a mid-layer on breezy Summer golf days - the choice is entirely yours! Our serenity mid-layer co-ordinates perfectly with the rest of our Aquamarine Lake collection and Ocean Blue and White pieces from our Essentials range.

Pure Golf SS23

“Embrace Your Wild Side”

Sand Safari adapts a classic tiger motif in a modern way for the chic and stylish golfer. Neutral tones ground this pattern, keeping it classy both on the course and off!

Pure Sleeveless Polo

Product Highlight:
Pure Golf Bay Sleeveless Polo Shirt
UPF 35+, Anti Crease, Anti-Static, Quick Dry, L 73cm increases with size, Regular Fit, Sizes XS-XXL available

The Bay sleeveless golf polo shirt has striking black side panels for a streamlining and flattering effect. Made from anti-static, anti-crease, four way stretch and quick drying fabric with built in UVA+UVB sun protection of UPF 35 to block harmful rays on the course.

Beautiful worn with either plain black bottoms or a patterned skort. Or co-ordinating with the serenity mid quarter zip top for those cooler spring days or for extra arm coverage. Pair with matching socks for a “put together” look.

"Let Your Personality Shine Through"

Pure with Personality is a brand new range for SS23. This range features zip tops in core colours with special features such as texture or detailing. This makes it even easier to make your outfit unique, while adding extra versatility to the bits you already have! If you're someone who wouldn't normally wear pattern, Pure with Personality allows you to add a point of difference to your outfit and as the name suggests, let your personality shine through!

Product highlights:
Pure Golf Cove Cap Sleeve Polo Shirt (available in five different colours) UPF 35+, Anti Crease, Anti-Static, Quick Dry, Regular Fit, Sizes XS-XXL. A Sleeveless version is also available.

Cove is a cap sleeve zip top with a front torso panel made from unique textured fabric. Perfect for ladies looking for a plain coloured top with a difference! Pair with a skort, capri or Bermuda short for an elegant golf look with personality.

Pure Golf Olivia Cap Sleeve Polo Shirt
UPF 35+, Anti Crease, Anti-Static, Quick Dry, Regular Fit, Sizes XS-XXL available

Olivia is a cap sleeve zip top with a flattering and feminine panel detailing across both shoulders. Pair with bottoms from any of our fashion collections or Essentials range for a unique look with extra personality!

To explore the first drop of the Pure Golf SS23 collection please visit the Pure Golf website here.