Titleist has introduced next-generation tour soft golf ball. The 2020 Tour Soft Delivers More Distance, Improved Short-Game Performance With New Alignment Sidestamp.

Titleist Tour Soft was first introduced two years ago, utilising new material and process technologies to deliver the best performance in its category – offering a superior combination of soft compression feel, very fast speed for commanding distance and excellent short game spin and control. 

Michael Mahoney, Vice President, Golf Ball Marketing, said: “Golfers wanting to play a softer-feeling ball shouldn’t have to sacrifice yards off the tee or control into the green. We know they have real golf to play and their ball has to be much more than just soft. The new generation of Tour Soft continues to show what’s possible in a lower compression design."

"Our engineers have developed a longer, all-around better performing golf ball that maintains the soft and responsive feel that golfers love about this product.”

For golfers who prefer a softer-feeling golf ball, the new 2020 Tour Soft improves upon its prior generation with real performance advancements to help them play better:

• Titleist’s largest golf ball core is now even larger, delivering faster ball speeds for category-leading distance off the tee
• The larger core size required engineers to make Tour Soft’s high performance 4CE grafted cover system even thinner, producing increased short game spin around the green
• Enhanced aerodynamics – a new spherically-tiled 342 cuboctahedron dimple design – provides a more penetrating ball flight
• Doubling as an alignment aid, the new Tour Soft “T” sidestamp provides golfers the option for easy alignment on the tee or green

The new Tour Soft, offered in both white and high-optic yellow, is manufactured by Titleist associates at Titleist’s owned-and-operated Ball Plant 2 in North Dartmouth, Mass., ensuring the most consistent performance and quality in every dozen and every ball.

AVAILABILITY: The new Titleist Tour Soft available in Titleist Authorised Retailers from February 7th.

For more information visit: titleist.co.uk

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