Callaway Golf launch new Paradym Ai Smoke family

Callaway Golf has announced their new family of Paradym Ai Smoke Drivers, Fairway Woods, Irons, and Hybrids. Designed with extensive player data and a new Ai Smart Face to create sweet spots across the entire face, these clubs are available for pre-sale on January 12, and available to by on January 26.

Paradym Ai SMOKE Drivers

The Paradym Ai Smoke Drivers represent a quantum leap forward in Callaway’s Ai journey, with the most sophisticated face they’ve ever created from player data and machine learning. The Ai Smart Face optimises driver performance using swing dynamics from thousands of golfers. By leveraging Ai and Machine Learning, these swing dynamics are used to create over 50,000 virtual face prototypes, optimising performance for each head shape.

With Ai Smart Face technology, micro deflections are activated upon impact helping to optimise launch and spin on off-centre shots. The result is sweet spots not just in the centre, but all over the face. The 360° Carbon Chassis has been refined to promote increased weight distribution. By adding an internal titanium support structure, the Carbon Chassis is now 15% lighter. This mass has been redistributed into the head to improve launch conditions and add forgiveness.

Four models are available: Ai Smoke MAX is suited for every level of player with a forgiving shape and adjustable perimeter weighting for up to 19 yards of shot shape correction. MAX D is built with high MOI, and a generously stretched profile for players looking for shot shape correction. Triple Diamond is for better players looking for increased workability, and MAX Fast promotes lightweight, easy-to-swing performance.

There are women's specific specs in three of the four new drivers:

Women's Ai Smoke MAX Driver - Available in 9°, 10.5° and 12°, both RH/LH options with a 44.5” length shaft, lie of 58° and head size 460cc. Shaft Project X Cypher 2.0 40g (Wms) / C8 and grip Lamkin ST soft undersized 44g.

Women's Ai Smoke MAX D Driver - Available in 9°, 10.5° and 12°, both RH/LH options with a 44.5” length shaft, lie of 60° and head size 460cc. Shaft Project X Cypher 2.0 40g (Wms) / C8 and grip Lamkin ST soft undersized 44g.

Women's Ai Smoke MAX Fast Driver - Available in 10.5° and 12°, just RH with a 44.5” length shaft, lie of 59.5° and head size 460cc. Shaft MCA Eldio 40g (Wms) / C6 and grip Winn Dri-Tac Lite 2.0 21g.

Prices start from £569

Paradym Ai Smoke Fairway Woods

The Paradym Ai Smoke Fairway Woods feature Callaway’s Ai Smart Face. Every face is designed to optimise launch and spin, creating sweet spots across the entire face. Based on player testing and feedback, the Callaway engineering team focused particularly on improving performance low on the face, where a lot of misses with fairway woods take place.

Their Carbon Chassis has been refined to promote enhanced launch, spin, and increased forgiveness. And the Tungsten Speed Cartridge pushes the centre of gravity (CG) low and forward for improved launch and distance.

Four models are available: Ai Smoke MAX is the most extensive offering for consistent launch and a neutral ball flight. MAX D is built with high MOI for players looking for shot shape correction, and Triple Diamond is suited for better players who want more workability. MAX Fast is the lightest weight model, providing a forgiving shape that’s easy to launch with draw bias.

There are women's specific specs in three of the four fairway options - Women's Ai Smoke MAX, MAX D and MAX Fast fairways:

RRP £379

Paradym Ai Smoke Hybrids

The hybrids use Ai Smart Face to promote maximum distance with tight dispersion into the green. They feature a shallower profile for high, easy launch while the Tungsten Speed Cartridge creates exceptional distance. A more pronounced sole camber offers enhanced turf interaction, ensuring precise, clean contact.

Three models are available: Ai Smoke features a brand-new contemporary design with a larger profile for amplified forgiveness and instilled confidence at address. Additionally, a more pronounced sole camber offers enhanced turf interaction, ensuring precise, clean contact. Ai Smoke HL is designed to increase distance, improve launch, and tighten dispersion. The lightweight Max Fast promotes more swing speed and launch.

Here are the women's specific specs for the Women's Ai Smoke MAX Fast Hybrid:

RRP £299

Paradym Ai Smoke Irons

A total revolution in iron performance from Ai Smart Face. With the Ai Smart Face, these irons promote exceptional distance, tight dispersion into the green, and optimal launch in a modern construction. The new shape consists of longer blade lengths, thinner toplines, and optimised sole widths to create a forgiving, yet streamlined look at address. An all-new Dynamic Sole Design features a pre-worn leading edge with variable bounce that cuts through the turf with extreme efficiency.

Three models are available in this game-improvement lineup: Ai Smoke is best suited for golfers with average to high swing speeds looking to maximise distance and improve dispersion. Ai Smoke HL is made for higher launch and more spin for players that need those added benefits. MAX Fast is built to optimise swing speed and increase launch.

Women's specific specs are available in the Women's Ai Smoke MAX Fast irons:

RRP for 6-piece set in graphite - £999

So there you have it! The full new line-up from Callaway. This kicks off product launches for 2024. Keep an eye on Women & Golf's website and social media channels as they'll be new products dropping from a number of different brands over the coming weeks.

Find out more about the new Callaway Paradym Ai Smoke family here.