Women & Golf is the ultimate online platform for female golfers.

Editor's Welcome

Welcome to Women & Golf. As the UK’s leading media platform in women’s golf since 1991, we pride ourselves on being the most authoritative source of information on the game we love. We’re also leading the charge in trying to grow the women’s game and encouraging more women and girls of all ages into this brilliant sport.

In 2023, we’ll be taking a multi-platform approach to covering every aspect of the women’s game from tour golf to club matters, from equipment reviews to fashion highlights and everything in between. We’ll also be working to raise the profile of women who work in the industry and showcase the sport to those women who are yet to take up the game.

By specifically targeting our content we look to grow the Women & Golf platforms exponentially over the coming year. We’re excited for what is set to be the biggest year in women’s golf to date.

Emma Ballard
Editor

Editorial Overview

We bring the perfect mix of breaking
news, topical debates, in-depth interviews and local updates.
Handy videos from our expert instructor; designed to help our audience get the most out of their game.
From reader reviews to new
releases, we provide the ultimate
guide to golf gear and accessories.
Our team showcases the hottest looks
for the course, including shoes, wet
weather gear and reviews.
Those looking for some golf break
inspiration will find everything they need in our reviews, features and itineraries

Editorial Calendar

JANUARY 2023

Fashion: Staying dry on the golf course

Equipment: New releases coming this Spring

Travel: Bucket list golf - courses to tick off your list this year

Special: New Year's Golf Resolutions

FEBRUARY 2023

Fashion: Preview Spring/Summer Apparel

Equipment: New women's clubs round-up

Travel: New Clubs round-up

Special: Why winter is the perfect time to take up golf

MARCH 2023

Fashion: Spring must-haves (outfits) / Spring footwear

Equipment: Choosing a driver

Travel: Best Summer deals

Special: Mother's Day

APRIL 2023

Fashion: Highstreet golf fashion

Equipment: Old vs New

Travel: Golf Travel essentials

Special: Easter | Women's Major coverage - Chevron Championship

MAY 2023

Fashion: The best clubs with women’s golf clothing

Equipment: Club fitting – get down to your local club

Travel: Group Travel

Special: Golf of Kings

JUNE 2023

Fashion: Summer theme / footwear / accessories to make a statement

Equipment: Golf Balls

Travel: Packing for a golf holiday/ Travel Bags

Special: Women's Major coverage - KPMG Women's PGA Championship

JULY 2023

Fashion: Keeping cool on the course

Equipment: What's in the Bag?

Travel: Coaching trips abroad

Special: Women's Major coverage - US Women's Open & Amundi Evian Championship

AUGUST 2023

Fashion: Women-owned golf fashion businesses UK

Equipment: Do we need women’s specific clubs?

Travel: Best women’s golf destinations

Special: Women's Major coverage - AIG Women's Open

SEPTEMBER 2023

Fashion: Autumn preview

Equipment: Fairway woods and hybrids

Travel: Hosting a team event – home or abroad

Special: Solheim Cup coverage

OCTOBER 2023

Fashion: Layering

Equipment: Putters

Travel: Weekend with the girls

Special: Halloween gifts

NOVEMBER 2023

Fashion: Winter Fashion

Equipment: Choosing a set of irons/ wedges

Travel: Winter sun

Special: Christmas Gift Guides (Gifts for Her, Gifts for Him)

DECEMBER 2023

Fashion: Winter jackets/stocking fillers

Equipment: Best of...

Travel: Ultimate/ aspirational golf trips

Special: Christmas/ Sales

Audience

37,000 unique users (50% female)
67,000 page views per month
25,400+ followers
13,100+ newsletter subscribers (85% female)
1,100+ members (97% female)

96% active members of a club

57% playing between 1-15 years

67% take 1-2 golf holidays pa.

£46,717 Avg household income

£8.1m spend on golf travel pa.

Digital advertising

Website

Homepage

> Large leaderboard banner (970 x 250 pixels)
> Section mid page large leaderboard banner (970 x 250 px)
> Footer section leaderboard (970 x 250 px)

Section page

> Large leaderboard banner (970 x 250 pixels)

Post page

> Large leaderboard banner (970 x 250 pixels)
> Double MPU (300 x 600 px)
> MPU (300 x 250 px)

E-Newsletters

Women & Golf Editor's Newsletter reaches 13,100+ opt-ins each week with an average open rate of 38%, CTR 5.7%. Wednesday and Sunday editions - premier or featured partner banner.

Women & Golf Editor's Newsletter
Women & Golf MEMBER Newsletter

*SPECIAL* Women & Golf Editor's MEMBER Newsletter reaches 1,000 each month with an average open rate of 67%, CTR 12% [Friday (1st week of each month)]

E-Blasts

Women & Golf solus email broadcasts are a great way of reaching a really targeted audience with your product. Average open rate 37%, CTR 1.5%

Custom

Sponsored

Social Media

Posts, reels, stories. We have established and engaging content in the following channels:

8,700 followers | Reach 26,000+
8,800 followers
6,900+ followers | Reach 10,600+
1,200+ followers
1,000 followers

Custom Publishing

Even though we have chosen to concentrate on digital publishing, we can still create printed pieces that capture the story of your club, resort, region, or country.

Women & Golf will produce a high-quality print publication mailed to select subscribers & Members.

Past Examples:

Events

Women & Golf host a number of golf days throughout the year at various locations both in the UK & overseas.

There are various opportunities to sponsor these events or provide prizes or items for the goody bag.

Women & Golf are also prepared to work with a select group of partners to host premier trips/ events in 2023.

Example: Solheim Cup 2023

Want us to run an event for you? Get in touch.

Podcasts

New for 2023. Editor, Emma Ballard, will host four podcasts during the 2023 season.

Opportunity:

  • Advertiser write their own ads (W&G provides a word count guide); the host reads at start of the podcast
  • There are two ad spots per podcast (15 seconds each—one intro (pre-roll) ad and one middle (mid-roll) ad
  • Each spot can be the same or different content
  • The value for sponsoring a season is £2,000
  • Advertisers will receive a "Sponsored by" credit for each podcast on the W&G website plus mention or logo on all pre-marketing of the podcast

Get in touch

La Finca Resort, October 2022

To discuss how we can tailor a multi-platform marketing campaign to help you achieve your goals with demonstrative ROI, please get in touch with us:

Jane Lees

Head of Sales & Marketing

T: +44 (0)7958 907674

E: [email protected]