A New Year and a new partnership for the LPGA and Ladies European Tour with Velocity Global. Here are the details:
The LPGA announced today that Velocity Global, the leading provider of global expansion solutions, has been named the Official Global Work Platform of the LPGA and Ladies European Tour (LET) in a multi-year agreement. Velocity Global will work with the LPGA Tour and LET to highlight the global impact of their players, representing more than 60 countries, through enhanced storytelling opportunities and player recognition.
Rob Wellner, Velocity Global Chief Revenue Officer, said:
“This partnership highlights that global talent pushes greater competition. Golf is truly a global sport and to achieve success, you must perform against anyone, anywhere. We’re proud to partner with the LPGA and LET to support the game’s global players just as our Global Work Platform supports talent and businesses around the world.”
Velocity Global Impact Award
The partnership introduces the Velocity Global Impact Award, celebrating players who have helped to grow the sport of golf and inspire the next generation of athletes through their actions. More details on the Velocity Global Impact Award, including the structure of the 2022 nominations, will be shared in the coming months.
The LPGA’s Chief Sales Officer Kelly Hyne, said:
“We’re excited to welcome Velocity Global to the LPGA Partner family and create this Impact Award to showcase our players outside the ropes. As a like-minded global business, Velocity Global will help illustrate the impact our players make in the game of golf and in their home countries. We look forward to many years of collaboration.”
Help to accelerate the growth of the LET
The LET will utilise the Global Work Platform from Velocity Global to simplify compliance, benefits and payroll for their talent to deliver tour events in 25 countries across multiple continents this year.
“We are delighted to partner with Velocity Global to utilise their world-class expansion and talent solutions to help accelerate the growth of our business and international footprint,” said LET CEO Alexandra Armas. “We fully embrace this opportunity to best service our players and continue growing the game globally.”
Additionally, as an Official Partner of the LPGA’s Women’s Network, Velocity Global will utilise the LPGA platform to highlight those initiatives internally focused around women’s leadership, diversity, equity, and inclusion through additional programming.
Velocity Global furthered its support of the women’s game with the recent announcement that LPGA Tour players Lexi Thompson and Albane Valenzuela joined six-time PGA TOUR champion Billy Horschel and four-time APGA Tour champion Kevin Hall as its global golf brand ambassadors.