The Sky Sports broadcaster will front the brand’s presence at the AIG Women’s Open and British Masters as Husqvarna pushes its robotic mowing story to golf’s mainstream audience.
Sarah Stirk is joining Husqvarna as brand ambassador for 2026 — a partnership that gives the Swedish robotics company a recognisable face at the tour events that matter most to women golfers, including the AIG Women’s Open.
Stirk has been a fixture on Sky Sports Golf for more than a decade, covering the majors, the Solheim Cup and the full raft of men’s and women’s tour events. For Husqvarna, whose autonomous mowing machines are already working on courses across the UK, she represents direct access to golf’s most engaged audience.
Behind every well-kept course
The partnership is built around a story most golfers take for granted: who, and what, keeps the turf in the condition that makes the game worth playing. Husqvarna’s robotic mowers and battery-powered equipment are already in use at greenkeeping operations across the country, but the brand has historically been better known to course managers than to the members walking the fairways.
Stirk’s role is to change that. She’ll appear at tournament activations throughout the year, including the Husqvarna British Masters and the AIG Women’s Open, and has already hosted a live Q&A at BTME — the Bigga Turf Management Exhibition — where the conversation centred on robotics and the future of course maintenance.
“Technology is playing an increasingly important role in how courses are maintained,” Stirk said. “I’m looking forward to helping tell that story.”
For women golfers who have watched Stirk bring authority and warmth to coverage of their sport for years, seeing her front a conversation about what happens below the surface of the game feels like a natural extension of both.
