With an unexpected spell of sunshine in March, and summer just around the corner, we still need to make sure our skin is protected.

According to Cancer Research UK, Non-melanoma skin cancer incidence has increased by 175%. There are nearly 152,000 new non-melanoma skin cancer cases in the UK every year. That's more than 410 every day, with 1,115 deaths.

Efficient daily sunscreen application can lower the incidence of actinic keratosis and non-melanoma skin cancer and is therefore the #1 prevention. 

The life-changing power of dermatological skincare.

Eucerin believes in the life-changing power of dermatological skin care and are committed to reducing the risk of skin cancer.

Here is the life-changing story of Tony, a keen golfer, and his journey with AK and Actinic Control.

What to look for in your sunscreen

You should always look for a product with a high SPF.

SPF stands for sun protection factor and indicates by what factor your time in the sun can be multiplied before your skin develops a redness compared to your time in the sun if you were unprotected.

A factor of 100, for example, means that when unprotected skin would start to redden in 5 minutes in the sun, using an SPF 100 would allow to multiply that time by 100. In this case, 5 mins x SPF 100 = 500 minutes. 


Eucerin® ACTINIC CONTROL MD SPF 100 has been formulated with the highest possible SPF, SPF 100 and UVA 4* to deliver protection across the entire UV spectrum. It is specifically developed for:

  • Superior protection whilst outdoors
  • Prevention of actinic keratosis and non-melanoma skin cancer
  • Adjunctive treatment of actinic keratosis

Perfect for the golf course

With it's easy-to-apply, light fluid texture, ACTINIC CONTROL MD ensures high tolerability and patient adherence. The formula is fragrance-free, water- and sweat-resistant. So, this makes it perfect for everyday use. Especially on sunny days on the golf course.

Whether looking to prevent actinic keratosis or use it as an adjunctive treatment for the condition, you can be confident that you’re well protected from the sun and free to enjoy everyday activities.

To find out more, or buy yours now, take a look at the Eucerin website.

Tips for better application

Missed a spot when applying sun protection? While a small patch of exposed skin might seem harmless, thorough application is the best way we can minimise sun damage to our skin.

When applying protection, we tend to significantly under-apply protection to vital areas1 – but the good news is that all it takes is a few simple tips to protect ourselves properly and prevent actinic keratosis.

1 Internal Beiersdorf study of 2016 on the use of sun protection amongst a sample of 52 (29 women, 23 men)

What is the right amount of sunscreen I need to apply?

Eucerin Actinic Control MD SPF 100 should be applied at 2mg per cm2 of skin. A finger-length amount can help determine the correct dosage. A finger length equates to roughly two grams of product. Apply as follows:

  • Face: ½ finger length c. 1g
  • Neck: ½ finger length c. 1g
  • Scalp: 1 finger length c. 2g
  • Décolleté: ½ finger length c. 1g
  • Per forearm: 1 finger length c. 2g
  • Per back of hand: ½ finger length c. 1g

How often should I apply?

Sunscreen needs to be applied every day throughout the year. Apply 30 minutes before going outside, and reapply every two hours during exposure. Don’t forget to apply it evenly over your skin, reapplying immediately after swimming, towelling or excessive sweating.

Skin cancer prevention and adjunctive treatment to actinic keratosis requires consistent and adequate sun protection. For that reason, choose a light, fluid application like Eucerin Actinic Control MD SPF 100.

Usage tips

These tips can also prevent our skin from being damaged by the sun – and they’re sometimes easy to forget.

  • Avoid direct sunlight in its most intense hours, between 11am to 3pm
  • Use clothing, sun hats and glasses to protect your skin
  • Apply even on cloudy days as harmful UV rays still reach your skin
  • Seek advice on medication, as some increase skin sensitivity to the sun
  • Take care around water or sand which can reflect the sun’s UV rays
  • Apply after-sun products to soothe and help the skin recover

And importantly, pick a high SPF protection product with UVB and UVA protection – such as Eucerin Actinic Control MD 100 SPF.

All attendees at this year's Women & Golf golf days will all receive a sample of Eucerin sunscreen.

Have you reserved your place yet? Check out the venues today.