New limited-edition capsule celebrates the fun side of golf—scores aside!
ECCO GOLF has introduced a limited-edition capsule called the Not My Day Collection, aimed at players who value style and comfort just as much as their scorecard. The release includes two new shoe designs for both men and women, blending retro-inspired fashion with ECCO’s signature craftsmanship.
Embracing Off Days—In Style
The collection embraces a simple idea: some days, you don’t need to play your best round—you just need to show up, enjoy the moment, and do it with flair. With subtle design cues and a relaxed aesthetic, the shoes channel a street-style sensibility rarely seen in golf footwear.
Two Distinct Designs
Leading the release is the ECCO GOLF STREET 720 High-top, a sneaker-inspired silhouette that brings together casual fashion and on-course functionality. Designers embroidered a small, hidden “not my day” message beneath the strap—an understated nod to those who know the game's ups and downs.
Also featured is the ECCO GOLF S-CASUAL, which leans into classic preppy style. Golfers who appreciate timeless design with a modern twist will love this shoe's clean lines, removable retro-style kiltie, and versatile look that works just as well at the clubhouse as on the fairway.
A Playful Take on Performance
“We wanted to create something that reflects a different side of the game we all love,” said Timo Vollrath, Head of Global Marketing at ECCO GOLF. “The Not My Day Collection is about enjoying golf and looking good, no matter your score. Ultimately it’s a fun, fashion-forward statement that still offers the comfort and performance ECCO GOLF shoes are known for.”
Now Available
The Not My Day Collection is available now in select stores and online at ecco.com, with styles for both men and women.
For more information, visit golf.ecco.com
