PURE Golf - a new clothing brand launched by Surprizeshop, with a pledge to make the planet a better place to live

Surprizeshop, the UK’s leading ladies golf clothing and accessories company, are celebrating the launch of their first own-brand ladies golf fashion collection – PURE Golf.

Founded in 2019, PURE Golf is a new range of affordable and versatile ladies golf wear established on the principle of an interchangeable wardrobe. PURE Golf comprises core essentials which repeat year on year with patterned seasonal styles. A key focus is mixing and matching for golf looks with longevity.

There are three colour stories to PURE Golf’s SS22 collection which all have a theme of nature running through them: Blossom, Feather and Cheetah.


Pure Golf Blossom

A flavour of Spring with a truly feminine essence. This pretty pattern in delicate pink is designed to be matched with plain pink and white essentials for effortless elegance on the course.

Featured: PURE Golf Ladies Miley Sleeveless Golf Dress. RRP £49.99


Pure Golf Feather

Stand out style – designed with the blue lovers in mind. A dainty aqua feather pattern set on a luxurious deep blue base looks gorgeous paired with ocean blue and white essentials for stand out style while you swing.

Featured: PURE Golf Ladies Breeze Golf Jacket RRP £49.99, Lucia Sleeveless Polo Shirt RRP £34.99 & Trust Capri RRP £49.99


Pure golf cheetah

Glamorous and Classic, with personality, offering a subtle spin on a well-loved print. A neutral colour palette makes for a timeless look while the smaller pattern scale ensures the pieces are wearable day-to-day. Helping you to stay classy while showing your wild side.

Featured: PURE Golf Ladies Brooke Cap Sleeve Polo Shirt RRP £34.99

All three colour stories also feature a range of accessories to accompany your outfit.

An environmental pledge

As well as launching the new brand, Surprizeshop are also pledging to plant one tree per PURE Golf item sold during the launch of their new SS22 collection.

Christina Smith, Director at Surprizeshop said:

“When we created PURE, the vision was always to work towards a truly environmentally conscious golf clothing brand – we are so excited to be making our first step on this journey. We want to help to ensure that we leave a habitable planet with purer air for future generations."

The new SS22 collection is available now online at Surprizeshop.co.uk or you can shop in-store at their Hemel Hemstead showroom.

Remember that all Women & Golf Members can get a 10% discount on all Surprizeshop orders - find out the code here.