Women & Golf's Jane reviews the latest GOLFBUDDY aim W12 Smart Golf GPS watch

We recently received the latest GOLFBUDDY aim W12 Smart Golf GPS Watch which is packed with game-changing features including Green Undulation and Touch Targeting. Jane took it out for a game and this is what she thought.

Is it as good as MyGolfSpy say?

"The GolfBuddy AIM W12 golf GPS watch is the best golf GPS for 2023. This GPS watch is packed with features that makes it both easy and fun to use. If you are on the hunt for a wearable golf GPS, this should be your daily driver."

MYGOLFSPY Rated #1 Best Golf GPS 2023

What's in the box?

aim W12 - whats in the box - watch, 2 straps, charging cable and cradle, user guide
  • 1x GOLFBUDDY aim W12 Watch
  • 2 x Light Grey/ Dark Grey Silicone Interchangable Watch Straps
  • 1x USB-C Charger and Cradle
  • 1x aim W12 User Guide - multi language


aim W12 dual straps

The aim W12 has a relatively thin watch strap which really comfortable, soft and easily adjustable strap.

There is also an extra watch strap included in the box which is great and easily interchangeable.

For a player with thinner wrists it may feel a little bulky.

Ease of use

With new devices I tend to switch it on and go. Fortunately the watch is half charged when you take it out of the box. The on/off switch on the side doubles up as a back-up button and all the other features are accessed by the coloured touch screen, with bright, clear images, which even a technophobe like me found easy to navigate and read.

Battery life

aim W12 reverse with battery charger port

The watch comes preloaded with more than 40,000 courses worldwide.

Fully charged it has a 10-hour battery life in Golf Mode which they say lasts for about 2 rounds of golf.

The cable is easy to attached to the watch and the usb port means you can charge via your computer or plug.

Key features

GOLFBUDDY aim W12 has a number of market leading features:

  • Slope adjusted, accurate distances to the Front / Centre / Back of the green
  • Dial-in your approach play by seeing the undulations of the green
  • Lay-up points and on-course management with Touch Targeting
  • Carry distances to hazards
  • 2D Hole Flyover before each hole
  • Shot Distance tracking whilst out on the course
  • Interchangeable watch faces designed for day-to-day life
  • Daily step and calorie tracker
  • IPX7 Waterproof

Green Undulation feature

aim W12 green undulation feature

The industry-changing addition of Green Undulation makes the aim W12 the only device you need on the course.

By using Green Undulation, golfers can improve their approach play by targeting the correct spot on the green instead of second guessing before taking a shot, ultimately lowering scores.

I haven't tested this enough but it is a great feature. I think it will be most helpful if you play a lot of new courses where your not au fait with the green layout. Unfortunately, its not necessarily available on every course.


The watch is £279.99 RRP.

Available at most golf shops & to order through your Pro Shop, you can also order direct through GOLFBUDDY.

GOLFBUDDY are the experts in helping you improve your golf game through a range of high-performance laser rangefinders and GPS products. Known for their accuracy and precision, GOLFBUDDY are the perfect companion for any golfer wanting to improve their score with high-quality, reliable and affordable equipment. The 2023 product line-up includes a wide range of golf GPS devices and laser rangefinders to enhance the enjoyment of golf for any player.

A quick video tutorial

Great little video to give you an idea of all the aim W12 features.

Read more about award-winning GOLFBUDDY golf laser rangefinders and GPS devices by clicking here.

We like...

  • GOFBUDDY green undulation technology
  • Colour Touchscreen Display
  • Swipe screen rather than messing around with buttons
  • Lay-up points and on-course management with Touch Targeting
  • Simple set up

We dislike...

  • Only way to update courses is via USB connection
  • You can only download scores into GOLFBUDDY app via usb connection
  • GOLFBUDDY app is a bit clunky
  • Watch strap only available in light grey or dark grey

Final Score

The GOLFBUDDY aim W12 is competitive priced in the market considering it has the green undulation built in.

I think for average handicap golfer it is ok for on-course management. But if you were wanting to download your scores and analyse your performance I think there are better watches in the marketplace