Sold-out events and positive feedback mark success of inclusive initiative promoting women’s participation in golf
The Club Company, one of the UK’s leading operators of golf and country clubs, has launched a nationwide campaign aimed at encouraging more women to explore the sport of golf. Teaming up with England Golf, the “Women on Par” initiative has already seen strong uptake, with sold-out introductory sessions across the company’s 18 clubs.
Opening the Fairways to New Faces
Designed to make golf more accessible and enjoyable for women of all ages and backgrounds, Women on Par offered three-hour introductory experiences either midweek or on weekends. Participants started with guidance on the driving range, followed by a relaxed Texas Scramble format on the course—supported by female club members offering tips and encouragement.
Each session concluded with a sociable gin and tonic in the clubhouse, giving attendees a chance to connect with each other and potentially form future playing partnerships.
Feedback was overwhelmingly positive. “I never thought I’d be very good at golf,” said one attendee, “but they taught us in such a fun way with games and pointers that really helped.” Another added, “I can’t wait to get out and show my husband what I can do!”
Aiming for Lasting Impact
Richard Calvert, CEO of The Club Company, highlighted the broader aim: “We are seeing more and more women fall in love with the game of golf but still the numbers are not equal in terms of membership across the UK. We’d love to play a part in changing that.”
Professional golfer Cara Gainer, an ambassador for the programme, echoed the sentiment: “Women on Par is such a great initiative. I’m passionate about encouraging more girls and women to get involved—it’s an exciting sport you can enjoy for a lifetime.”
Broadening the Conversation
The campaign also features TV and radio host Jenni Falconer, who promoted the initiative via her social media channels. She’ll continue as an ambassador for an upcoming women’s health campaign from The Club Company, which includes a new “Let’s Talk Menopause” series of events planned for October.
By combining golf with broader wellness and lifestyle themes, the Club Company aims to make golf not just more accessible—but more relevant and welcoming—for women across the UK.
More information on upcoming sessions and events is available via The Club Company’s website.
