Hot on the heels of being named the ‘World’s Best Emerging Golf Destination 2019’ in the prestigious World Golf Awards, Discover Madeira, the consumer-facing brand of the Madeira Promotion Bureau, has launched a new video highlighting the golf offering on the archipelago.
The video showcases some of Madeira’s many attractive qualities, including sunshine, beaches, colour, flora, great hospitality, food and drink, wicker tobogganing, a rugged coastline, stunning scenery, nature and the small island of Porto Santo.
Madeira – voted the world’s ‘leading island destination’ for the fourth time at the World Travel Awards earlier this year – is just 57km long, with a maximum width of 22km, so any part of it can be reached from the capital, Funchal, in less than an hour-and-a-half, meaning golf and myriad other attractions and environments may all be enjoyed at leisure.
A Madeira Promotion Bureau spokesman said: “Madeira is very well known as a general holiday destination and is becoming increasingly regarded for the quality of its golf courses. The video is part of our campaign to continue to showcase the three courses as part of an overall promotional strategy.
“It also illustrates just what a beautiful, friendly and colourful island Madeira is, which all combines to make a unique offering.”
Located just 500km from the African continent – a flight of less than four hours from most UK airports – Madeira enjoys an amazingly mild climate, ranging from 25°c in the summer to 18°c in the winter, with very mild average temperatures and moderate humidity, making it the perfect place for a golf holiday 12 months of the year.
Also known as ‘the islands of eternal spring’, Madeira has a population of only 260,000. On the same latitude as Morocco, the Atlantic archipelago has a sub-tropical climate, a rich volcanic soil and a unique eco-system. It is one of the only places in the planet where banana trees grow next to vineyards.
In 1999 the archipelago was named a UNESCO World Heritage Site and five areas have been declared nature reserves. The Madeira Nature Reserve covers a substantial two-thirds of the main island, where development is prohibited.