New AIG Women's Open anthem 'Rising Up' is produced by music strategy company Wavze and is written and performed by Hayley May
The R&A has announced the new official anthem for the AIG Women’s Open, ‘Rising Up’ by Hayley May. The AIG Women’s Open, the final of five major championships in women's professional golf, will be held at the iconic Old Course in St Andrews from 21-25 August. Listen to the track here.
‘Rising Up’ was crafted to give the AIG Women’s Open a distinctive and memorable sound for years to come. The anthem aims to connect with Gen Z golf fans and inspire young people to engage with the sport. It captures the journey of top professional golfers striving to achieve their goals, highlighted by the recurring lyric, "No one can break me when I'm rising up." As music and sport become increasingly interlinked, it was important for The R&A to create a unique soundtrack that resonates with the women in golf.
Dance Anthem Singer-songwriter Hayley May
Produced by singer-songwriter Hayley May and music strategy company WAVZE, ‘Rising Up’ is an uplifting dance anthem that aligns with the identity of the AIG Women’s Open for 2024. It merges historic golf courses and world-class athletes with a contemporary musical approach.
May is known for her exceptional vocals on tracks with DJ Joel Corry, as well as collaborations with Gorgon City and TCTS. She will also be performing the track and a full set on the Sessions stage on Thursday 22 August in the Festival Village.
Zoe Ridgway, Championship Director of the AIG Women’s Open at The R&A, said, “The AIG Women’s Open is a prestigious championship that brings together the world’s best golfers on renowned courses. To celebrate and support these elite athletes, we aim to attract large crowds to witness and engage with them at the AIG Women’s Open. That’s why we’ve enhanced the overall fan experience at the Championship.
“The ‘Rising Up’ track is a fantastic way for us to reach a broader audience and introduce new generations to golf. Hayley and WAVZE have done an outstanding job of creating something that resonates with the spirit of the Championship. It’s an exciting time for women’s golf and the AIG Women’s Open as we strive to bring fresh energy to the sport.”
Capturing the energy in the rise in women's sport
Hayley May said, “I’m so excited to be part of this track for the AIG Women’s Open. Creating 'Rising Up' was such an inspiring process. Women's sport is on the rise and we wanted to capture that energy. I can't wait to hear everyone singing and dancing to it this summer. The whole journey of making this track was amazing and I loved every moment of it.”
Greg Davies, co-founder and CEO of WAVZE, said, “WAVZE is a trusted music resource for some of the world's most recognizable sports rights-holders and brands and we are delighted and honoured to have produced ‘Rising Up’ for The R&A and the AIG Women’s Open. Hayley May is an extremely talented singer-songwriter and, we believe, has set exactly the right tone for this esteemed championship.”
The R&A's objective for the AIG Women’s Open is to continually inspire younger generations to embrace the sport and its talented athletes. As part of this effort, The R&A introduced a live music element at last year's Championship at Walton Heath, with Ellie Goulding performing live. This year, the concert aspect will return, with Tom Grennan announced as the headliner for the Championship at St Andrews.
The AIG Women’s Open runs from August 21-25, 2024. To purchase tickets please visit the AIG Women’s Open ticket page here
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