The exciting developments continue in the world of women’s golf with a fresh new look for the
Ladies European Tour (LET).
As many of you will be aware, the LET joined forces with the
LPGA last November to create an exciting new joint-venture partnership.
Despite a strong tour schedule planned for 2020 it’s of course been a rocky start to the year with cancellations taking place due to the COVID-19 pandemic.
But now the combined women’s tour is focused on the future and its desire to keep moving women’s golf forward.
With that in mind it has launched a smart new logo, slick website and a moving short film celebrating the journey of the LET players and their dedication to the game.
The video also introduces the tours new tagline, #RaiseOurGame.
Voiced by Solheim Cup star Suzann Pettersen and written by outspoken champion
Meghan MacLaren, the uplifting montage leaves us with goosebumps every time we watch it.
Meghan MacLaren, who is known for perfectly putting into words the issues affecting the ladies’ game in her popular blog, said:
“I loved working on this project and it was great to play an active role in the new direction of our Tour. This is an exciting time for the LET and for women’s golf and to see the growth potential as we look ahead to the future for the next is very fulfilling. I’ve always worked hard to raise my game and I’m proud to be a member of a tour which gives us the opportunity to raise our game further.”
The script is as follows:
It starts with something we can’t define.
It’s a dream, but we’re too young to know what it is, where it might take us.
Our family, coaches, friends... they know. On cold winter mornings and warm summer nights, they help us shape it into something we believe in.
Sometimes we lose it. Sometimes we stop believing. Sometimes we wonder if it’s all really worth it… but we don’t stop.
Because in every new city that embraces us and every new partner who invests in us, on every Monday that promises and every Thursday that threatens to take away - we have a chance to find it again. A chance to believe again. A chance to make each moment our own.
But it’s yours too, because you’re there by our side, guiding the way. You helped create it.
So it’s time to believe, in all of our dreams.
Together, let’s raise our game.
Meanwhile, Suzann Pettersen, who holed the winning putt at the 2019 Solheim Cup, said:
“I wouldn’t be where I am without the LET and I’m excited about the next chapter of the Tour’s history as it looks to provide even more opportunities for women and girls in the game. I’m thrilled to narrate this inspirational video, re-branding the new LET. The future is bright for the LET and its Members.”
We’re sure that only good things can come from this great merger.
You can check out the new-look LET by visiting www.ladieseuropeantour.com.
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