ProQuip has launched 'Lighten the Load', an awareness-raising campaign promoting the positive mental health benefits of playing golf.
The campaign launched on Monday to mark the start of National Mental Health Awareness Week from 12-18 May.
Russell Brooks, general manager ProQuip Golf, said: “As a golf brand that seeks to promote a deep enjoyment of the game and celebrates all that is good about the sport, ProQuip wanted to contribute positively to the ongoing conversation around mental health in society.
Golf has been proven to improve physical and mental health, including reducing depression and anxiety and helping people form and maintain beneficial relationships.”
In addition to encouraging golfers to spend more time on the course with friends, ProQuip has pledged to donate directly to Mind, the leading UK mental health charity, for every PROPAC-LITE rain jacket sold globally. PROPAC-LITE is ProQuip’s lightest-ever golf rain jacket. Weighing just 263g, it packs away easily into its pocket, making a portable pouch measuring just 19 x 26cm.
Each sale will benefit Mind's advocacy and campaigning work, helping ensure that people experiencing mental health problems can access the support and services they need.
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