Women & Golf meet sisters Carrie and Miranda who are at the forefront of the global expansion of their family business MGI, whilst also actively advocating for more women to get into the game and industry
When sisters Carrie Edwards-Britt and Miranda Turner joined their father Ian Edward’s electric golf cart business, MGI, back in 2005, they never imagined they would help grow it into a global powerhouse. From humble beginnings in Melbourne, where the business operated out of their family garage, to now being the number one brand in electric golf buggies in several countries, their journey has been remarkable.
“We both had our own careers before joining the family business,” Carrie shares. “But in 2005, Dad asked if we’d like to join, and we did. Since then, it’s been an incredible journey, from unloading containers in our driveway to now managing offices in Toronto, Melbourne, Las Vegas, and Denmark.”
A sense of unity and purpose
The early days were a testament to their close-knit family dynamic, which became a foundation for the company’s growth. “It’s always unique working with family. We’re passionate about the business, and that drives us,” Carrie reflects. “It’s a rollercoaster at times, but there’s always a sense of unity and purpose. For me, it’s about carrying on Dad’s legacy.”
MGI has come a long way, and Miranda’s recent move to Las Vegas marked a new chapter in their international expansion. “We decided to enter the U.S. market as MGI Golf in 2018,” says Miranda. “It was a leap of faith, but we knew we had the best products. By 2023, we opened an office and warehouse in Las Vegas, and we’ve never looked back. Last year, we were crowned the number one electric golf caddy brand in America.”
Their Las Vegas operation also enabled them to expand into Canada, and the business now boasts a 30-strong sales force across North America. “We’ve had fantastic growth, and being in Las Vegas allows me to be closer to our markets and keep that momentum going,” Miranda says. "It's a great place to live and work."
Positive experiences in a male-dominated industry
Despite the challenges of working in what is often seen as a male-dominated industry, both sisters have thrived. “The golf industry is still largely male-dominated, but we’ve had nothing but positive experiences,” says Miranda. “The men we deal with, from CEOs to managing directors, are incredibly supportive. They respect the brand and want to see us succeed.”
Carrie adds that their passion for the game of golf itself has played a key role in their connection with the industry. “Golf has always been a part of our lives. Dad used to take us to the driving range, and we’ve loved the game ever since. It’s not just a sport, it’s a lifestyle that brings people together.”
Encouraging more women into the world of golf
The sisters are also playing their part in encouraging more women to enter the world of golf. Carrie, for example, has spearheaded initiatives like MGI’s first Women in Golf Networking event in Australia. “It was amazing,” she says. Struggling to find like-minded women in senior positions within the golf industry, Carrie took matters into her own hands and gathered 18 women from various organisations, including Callaway, Acushnet, PGA, Drummond Golf, and Women in Golf Magazine. Each company was asked to send two women, and the event took place away from the office and the golf course, aiming to break down the typical competitive barriers.
"Many men network on the golf course, and while I can hold my own, it can sometimes be intimidating. I wanted to create a space where we could connect, support each other, and focus on mentoring without the pressure of competition."
The event was such a success that the PGA has offered to host the next one. “We want more women in the industry,” Carrie emphasises. “It’s a passion of mine to help create opportunities for women. We’ve got some incredible women in leadership roles at MGI, and we want to continue breaking down barriers.”
Making connections and encouraging participation
In Las Vegas, Miranda is also helping to grow the game among women in her own way. “Vegas isn’t a golf hub, but I’ve been working to bring women together for lessons and social golf. It’s all about making connections and encouraging more participation.”
Looking ahead, the sisters are excited about MGI’s future. “We’ve got some groundbreaking new products coming out in 2025,” Miranda teases. “We’re expanding into new categories and markets, but I can’t say too much just yet!”
Carrie echoes this enthusiasm: “We’re on a mission for global dominance. We’re already number one in the U.S., Sweden, and Australia, and we won’t stop until we’re the number one electric golf caddy brand worldwide.”
MGI’s journey from a family garage to international success is a testament to the power of family, passion, and perseverance. With Miranda and Carrie leading the charge, it’s clear that the future is bright for MGI - and for women in the golf industry. As Carrie puts it, “We’re just getting started.”
Find out more about MGI by visiting their website here.
