Leading sports research company SPORTS MARKETING SURVEYS INC. has announced increased figures in its Golf Rounds Played study for the second quarter of 2017 compared with the previous year.
Leading sports research company SPORTS MARKETING SURVEYS INC. has announced increased figures in its Golf Rounds Played study for the second quarter of 2017 compared with the previous year.
Following a positive first quarter in the UK, SMS INC. reveals a continued increase of the number of rounds of golf played in the second quarter of 2017 with a rise of 4% compared with the same period in 2016. The Midlands was the top performing region with an increase of 7% on last year.
Last year, the UK saw 163% of average rainfall in June which would have kept golfers away from the course. In this quarter rainfall was an average of 48% in the UK overall and it was the warmest May in the series from 1910, allowing for more rounds to be played. Every region saw a growth in the average rounds played in April 2017 which may have been due to the fact that the Easter break fell in mid-April providing golfers additional opportunities play.
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