Golf tourism in Ayrshire is set for a major boost in the coming weeks with the staging of two high profile events that will be watched by tens of millions of potential visitors from around the world.
Golf tourism in Ayrshire is set for a major boost in the coming weeks with the staging of two high profile events that will be watched by tens of millions of potential visitors from around the world.
Dundonald Links will create history this month when it hosts the Aberdeen Asset Management Scottish Open and Aberdeen Asset Management Ladies Scottish Open – the first time both event have been held at the same venue in quick succession.
And both events follow hot on the heels of The 145th Open, held at Royal Troon in 2016, meaning the Ayrshire coastline will have benefitted from three world-class events in the space of just a year.
Both the men’s and ladies Scottish Opens will be shown live around the world, with the Scottish Open screened on 133 channels to a potential audience of more than 500 million homes. Images of the world’s best players playing on the stunning Ayrshire coastline will entice even more visitors to come to Scotland to experience it for themselves.
A recent study commissioned by VisitScotland and Scottish Enterprise revealed that golf tourism is worth in excess of £17 million annually to the Ayrshire economy, directly supporting 437 jobs. But when a major championship is hosted in the region, this figure can spike with The Open in 2016 alone generating almost £23 million for Ayrshire.
Malcolm Roughead, Chief Executive of VisitScotland, said:
“This is a fantastic time for golf tourism businesses in Ayrshire with so many great golf events taking place, promoting the region to millions of potential visitors from around the globe.''
''The memories of Henrik Stenson and Phil Mickelson battling it out during the final round of The Open at Royal Troon last year are still fresh in the memory and we look forward to more memories being made this week at Dundonald for the Aberdeen Asset Management Scottish Open and in a few weeks for the Ladies Scottish Open.''
The Aberdeen Asset Management Scottish Open takes place from 13 -16 July while the Aberdeen Asset Management Ladies Scottish Open is from 27-30 July. For more information visit www.aamscottishopen.com or www.ladiesscottishopen.com
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