The PGA's first four We Love Golf events of 2019 have been hailed a huge success. 135 women and girls braved the elements to take part in golf taster events across Great Britain & Ireland.
We Love Golf, which launched in May last year, uses social media to encourage more women and girls to play golf and then connects them to PGA lead female-focussed programmes across the world. This year’s first four events build on the success of two pilot events in 2018 and pave the way for a series of We Love Golf events to be held throughout the year.
With a focus on introducing women and girls to the game in a fun, relaxed environment, the events took place at four locations: The Belfry, Stirling Golf Club, Wicklow Golf Club and Wenvoe Castle. The feedback following the events certainly endorsed that approach.
PGA Head Professional and coach of the We Love Golf sessions at Wicklow Golf Club, Louise D’Arcy commented:
"I was blown away by the number of women that signed up and their courage to step out of their comfort zone and try golf at the #welovegolf event at Wicklow golf club."
Heather MacRae, PGA Professional andWe Love Golf coach at Stirling Golf Club agreed, commenting, “Despite the weather, the turnout and feedback from the day was amazing, to see so many women come and try golf and enjoy it is what this day is all about."
And the momentum has certainly continued at the four venues with spaces at the follow-up beginners’ golf programmes filling up fast. Louise d’Arcy has also agreed to take her golf sessions into the local secondary girls’ school so that more girls can share in the fun experience that their classmates had at the Wicklow Golf Club sessions.
All We Love Golf events will be supported with integrated marketing campaigns, including social media advertising. To widen the reach and audience of the wider campaign, The PGA has launched @WeLoveGolfPGA on Twitter and Instagram. The @WeLoveGolfPGA Facebook page will continue to be a source of information for We Love Golf events and be populated with useful information for beginners and improvers.
There will also be opportunities to get involved with We Love Golf around events such as Women’s Golf Day, the AIG Women’s British Open and The Solheim Cup.