PlayMoreGolf is the latest business to join Wales Golf’s Preferred Partner network, giving golfers flexible membership options away from traditional club subscriptions.
PlayMoreGolf is a clever, points-based membership which provides the perfect solution for golfers who are hesitant about committing to a traditional, annual membership at a club. Golfers simply join online, choose their preferred home club and receive 100 points for an annual subscription. 80 points must be used at the golfer’s home club, but the remaining 20 can be used at any of PlayMoreGolf’s 120+ venues across the UK.
Currently, 10 golf clubs in Wales are part of the PlayMoreGolf network, including Cardiff Golf Club in South Wales and Maesdu Golf Club in North Wales.
The typical profile of a PlayMoreGolf member is someone aged 44, who plays eight to 10 rounds per year – and 65% of the members play at off-peak times. On average, 10% of members upgrade to a club’s full membership within the first year.
Jamie Carroll, PlayMoreGolf Director, commented: "We are delighted to be partnering with Wales Golf having done the same with England Golf last year. Research shows there are over 2 million golfers who enjoy golf but are not attached to a golf club."
"PlayMoreGolf provides both the network and infrastructure to meet the demands of the modern younger golfer, providing the benefits of membership and catering for the desire to play at other courses, whilst fitting these around busy modern lifestyles."
Richard Dixon Chief Executive Officer of Wales Golf said: "I am delighted to welcome PlayMoreGolf as one of our Preferred Partners ... Our research tells us that clubs which offer flexible packages are the most likely to increase their membership and I am sure there will be enormous interest in this new partnership."
Find out more about joining PlayMoreGolf visit PlayMore.Golf
If your golf club is interested in becoming a part of the PlayMoreGolf network, Club Managers can book a free consultation here. Available for a limited time only.