Golf Ireland have announced the release of their Get into Golf App, following on from the success of the Get into Golf Programme that has been rolled out in Golf Clubs around Ireland in recent years.
The Get into Golf App from Golf Ireland has been designed with the help of The R&A and Future Workshops, and will give new golfers in Ireland the opportunity to learn about the basics of playing golf at a pace that suits themselves.
Covid-19 brought many challenges to the golf industry in Ireland with extended lockdowns and ongoing restrictions, but it also brought an upsurge in golf club membership which has seen a rise of 12%.
Golf Ireland believes that there is an opportunity to engage with these new male and female members and future new players through a Get into Golf App.
Speaking about the App, Golf Ireland’s Head of Development & Club Support, Vincent Foley said:
“With the support of The R&A, Golf Ireland have a great opportunity with this App to try an innovative and new way to engage new golfers. Our strategic plan has inclusion at the core, we want the game to be open to everyone to enjoy all the health and social benefits as well as having fun.
“Our affiliated clubs deliver some excellent introduction initiatives such as the Get into Golf Programme. It is envisaged that this App will be accessible to support all golfers who are taking part in these programs, joining a club, or are just interested in trying out the sport. It is exciting to be collaborating with The R&A on this unique project and we look forward to developing it further in the coming months and years.”
Future Workshops’ Irene de Mas added:
“App Rail was the perfect platform to apply to the challenge of attracting new golfers to the game and making them feel confident while learning. App Rail enabled non-developers to apply Design Thinking principles to quickly prototype and test ideas, then turn them into a native App.
“Golf Ireland and The R&A provided invaluable insights and information about the user’s needs that we easily incorporated into the App without the need for coding.”