ETIQUS is a new British brand of distinctive, quality timepieces inspired by the game of golf, which combines unique beautiful design with Swiss made movements.

The ETIQUS collection showcases timepieces for both women and men with many subtle details and features that will be recognised and appreciated by golfers. From the unique dimple patterned face that gives the 3D effect of a golf ball to a unique bezel inspired by the Pace of Play guidelines published by The R&A.

The brand is the brainchild of entrepreneur Gary Butler who decided to combine his love for golf with his vast business experience to launch the ETIQUS high-quality range of affordable timepieces, which are specifically aimed at golfers.

It took five years of research and development to bring the brand to market, making sure that every detail – from the meticulous product design to the launch of the stylish e-commerce website – was just perfect. Although the product is of such a high standard, the price is still kept at an affordable level, ranging from £179 to £329.

The brand name ETIQUS is derived from the spirit for which the game of golf is universally known - etiquette - respecting the written and unwritten rules of the game - which is part of what makes golf so special and fraternal.

Keen to share the social and personal benefits playing golf can bring (something Gary Butler experienced first-hand), ETIQUS donates £5 from each purchase, and supports other charitable events, to raise money for The Golf Foundation, which gives children and young people the opportunity to experience golf and the life skills it has to offer.

The ETIQUS women’s range will be available from 1st October. Prices start from £179.

[gallery link="file" ids="11707,11708,11709"]

For more information please vist

newsletter icon

Sign-up to receive our
Women & Golf newsletter!


Ping Womens Fourball 2020

We are using cookies to give you the best experience on our site. Cookies are files stored in your browser and are used by most websites to help personalise your web experience.
By continuing to use our website without changing the settings, you are agreeing to our use of cookies.