PUMA Golf has introduced its latest collection for Spring Summer 2019. It features streetwear-inspired designs blended with PUMA’s heritage performance gear for the ultimate in comfort and style that wears well both on and off course.
PUMA's SS’19 collection is designed to seamlessly transition from the office to the golf course and everywhere in between, while providing premium comfort and feel every step of the way.
The new collection introduces fresh styles, graphics and spring colour stories, combined with cutting-edge technical elements including ALTERKNIT, 3D knit textured fabrics. and FUSIONYARN Flex, a crafted blend of performance and natural fibers for the perfect fusion of everyday comfort, distinct style and on-course performance.
The knit structure in the ALTERKNIT pieces uses a technique that delivers pattern through 3D knit jacquard and provides added breathability for all-day comfort, whilst this season’s new take on the popular FUSIONYARN fabric adds elastane fibers for greater range of motion - an update first requested by Rickie Fowler during a photo shoot last winter.
“PUMA Golf is known for bold colour and graphics. Our goal this season was to evolve and elevate the line by adding some subtle prints that were still visually interesting and developing a new execution for the bolder graphics by using a tonal, 3D knit structure as opposed to a more traditional print,” said Kristin Hinze, Global Head of Apparel for PUMA Golf.
PUMA’s new line will continue the brand’s focus on ladies, taking inspiration from athleisure, infusing performance fabrics and silhouettes that work well both on and off the course. The collection will see new colours and styles added to the brand’s popular women’s bottoms that incorporate PWRSHAPETM Technology, engineered to provide a smooth, slimming effect and deliver the ultimate in support and comfort from a bonded waistband and flatlock seam construction. A key addition to the women’s line up for 2019 is the tennis-inspired PWRSHAPE On Repleat Skirt which will come in four fresh colourways, including Black, Pale Pink, Peacoat and Bright White.
The SS’19 Collection, available now online and at retail, will be worn on Tour by the likes of style icons such as Rickie Fowler, Bryson DeChambeau and Lexi Thompson throughout the 2019 golf season. For more information on the entire collection visit pumagolf.co.uk.