FootJoy has introduced a first-of-its kind Performance Fitting system, the FJ Performance Fitting System, that is designed to determine the best shoe for your swing.
FootJoy, the #1 Shoe in Golf, and the leader in golf shoe fitting, has introduced a first-of-its kind Performance Fitting system, called the FJ Performance Fitting System.
Utilising BodiTrak technology and proprietary algorithms, the FJ Performance Fitting System can very quickly determine the type of golf footwear that will best unlock speed and power in a golfer’s swing.
The FJ Performance Fitting System is a partnership between FJ and BodiTrak Sports, a sports technology company focused on the interaction between an athlete and the ground. The two leadership brands have conducted extensive research and testing to better understand the connection between footwear selection and golf performance.
Through thousands of swings and careful evaluation, FJ determined golfers ‘respond’ differently to different types of footwear – that there is a meaningful link between footwear selection and golf performance.
The key findings in the research were:
• Three ‘Performance Fit’ types (Mobile, Dual, Structured)
• Players saw performance increases of up to 3 mph. of club head speed when properly Performance Fit.
• FJ & BodiTrak used this research to build algorithms to predict Performance Fit for any golfer.
• Club head speed increases with proper Performance Fit were seen at all levels of the game and validated on the PGA Tour.
A BodiTrak pressure mat and iPad with FJ’s custom mobile application make up the FJ Performance Fitting System. With as little as three swings, a Golf Professional can guide a player through a fitting to determine their Performance Fit and ultimately select footwear that best suits their swing.
“We’ve been making golf shoes for over 100 years and, with a singular focus on the game of golf, we’ve learned a lot about golfers and their footwear said Doug Robinson, FootJoy’s VP Golf Footwear Worldwide.
“But this project allowed us to look at the link between golf footwear and performance in a totally different way.''
Structured shoes, like ICON Black™ or DryJoys Tour™, are ideal for 30% of the golfing population, based on our testing,” continued Robinson. “But there’s another 30% that need something completely different – a shoe like Freestyle or D.N.A. that’s mobile and creates movement and motion in order to unleash their speed.”
The FJ PFS is expected to be rolled out to selected golf shops across the UK in the upcoming months.
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