ECCO GOLF Launches Celebratory STREET 10 Design

ECCO GOLF, have unveiled ECCO GOLF STREET 10, paying homage to the 10-year anniversary of the hybrid revolution sparked by ambassador, Fred Couples, who famously wore the original GOLF STREET shoes at The Masters in 2010.

A concept that changed the way people think about golf shoe design and widely regarded as the biggest game-changer in the history of the golf footwear industry, the original GOLF STREET was born from the simple notion that a golf shoe can be so much more than just a golf shoe.

Many of the shoes in the current ECCO GOLF collection, including GOLF STREET 10, still rely on the award-winning ECCO DYNAMIC TRACTION SYSTEM (E-DTS) all-day hybrid outsole design, which featured in the original GOLF STREET and has withstood the test of time.

Testament to the original ground-breaking design, GOLF STREET 10 stays true to the core design with the addition of several subtle yet classic details of elegance and luxury.

A special edition shoe which is only available at selected retail and ECCO e-commerce sites, GOLF STREET 10 honours the iconic original hybrid design with a contemporary set of key features, including:

  • The introduction of an all-new midsole material, PU PHORENE™, signifies a giant leap in ECCO’s FLUIDFORM process. With unparalleled softness, increased shock absorption and rebound, the dynamic comfort that has always been at the heart of ECCO design and technology is pushed to an all-new level
  • The award-winning ECCO DYNAMIC TRACTION SYSTEM (E-DTS) hybrid outsole design that provides more than 100 traction bars and 800 traction angles for excellent grip in all playing conditions
  • Varnishing details that pay tribute to the 10-year anniversary of the original GOLF STREET design, including bronze detailing on the lace ends and two eyelids, a ‘HYBRID 10’ logo in bronze screen print on the heel and a commemorative shoe box and key ring

The leather uppers, made in ECCO-owned tanneries, are crafted from ECCO FLUFFY PEBBLE NAPPA, a tumbled, full-grain, pebbled nappa leather with an aniline finish and a plush, silky touch.

By treating the uppers with ECCO-developed HYDROMAX, the leather stays strong and durable, keeping feet dry and comfortable with enhanced breathability.

A premium and high quality micro-perforated leather lining promotes sophisticated aesthetics while leather-lined inlay soles offer unique moisture management properties, as well as enhanced performance through long-term cushioning and maximum comfort.

GOLF STREET 10 is crafted at company-owned factories that utilise FLUIDFORM technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.

ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Fred Couples, Erik van Rooyen, Doc Redman, Lydia Ko, Minjee Lee and Caroline Masson, among others. For further information about ECCO GOLF, please visit golf.ecco.com.

 

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