Introducing the Pure Golf SS25 Collection – First drop

As the days grow longer and the fairways greener, it's only natural that we may start to think about refreshing our golf wardrobe. Luckily for us, the Pure Golf SS25 Collection has just launched! This first drop starts with the essentials that we will need for those early-season rounds.

Designed to make the transition from Winter to Spring easy, these Pure Golf pieces are intended for stylish layering whilst the weather warms up.

And, if we have convinced you to read on, you'll also be pleased to hear that these new pieces are also great for styling with winter trousers when we transition back to cooler autumn days.

Step into Spring with style

This Pure Golf first drop contains polos, long sleeve midlayers, and summerweight jumpers, which are all designed to layer seamlessly, move effortlessly, and keep you comfortable as the temperatures rise.

Three reasons why you will love this first drop

• Breathable fabrics, with UPF factor 50 – Stay cool and comfortable from the first swing to the last putt. Now with enhanced UPF Level for extra protection.
• Vibrant Spring colours – Fresh colours inspired by blooming fairways.
• Performance-driven design – Freedom of movement meets modern, feminine silhouettes.

Perfect for those crisp Spring mornings and sunny afternoon rounds. And this is just the beginning – Pure Golf will have more colour stories, including additional styles, patterns & co-ordinating fashion colour bottoms which will be added as the season progresses.

Introduction to the first two collections and new prints for SS25

Kensington Gardens – Wild Peony Navy & Wild Peony Emerald

“Picture dappled light casting dancing shadows onto the green. This collection is inspired by the oasis of the Royal Parks in Summer. Classic Navy and fresh Emerald Green lead this collection, elevated by a botanic print that maintains femininity. This combined with subtle detailing make this collection quintessentially timeless.”

Summer Gardenia – Rose Water & Soft Sakura

“Layers of gentle pink petals float together to form this delicate two-print colour story. Pulling in multiple shades of pink, along with lilac and easily pairable with core navy and white, this collection is easy to slot into the golf wardrobes of women who love pink!”

Highlights from the Pure Golf SS25 - first drop

Leading the lineup across the first two Pure Golf colour collections of 2025 are the Rise Sleeveless Polo Shirt and Ellen Short Sleeve Shirt, both featuring a chic mandarin collar and playful prints, perfect for a polished yet relaxed look. The Amity Sleeveless and Amity Short Sleeve Polo Shirts offer a more classic silhouette with a traditional collar, maintaining a timeless appeal.

Adding a touch of elegance, the Felicity Sleeveless and Felicity Short Sleeve Polo Shirts stand out with a flattering sweetheart collar and contrasting neck panel, creating a sophisticated yet sporty vibe. For cooler days, the collection includes the Serenity Long Sleeve Zip Top, ideal as a base or mid-layer with its mock neck collar and eye-catching print, as well as the Balance Long Sleeve Zip Top, which enhances breathability and comfort with mesh panel detailing.

Completing this first drop is the Suzie Summerweight Jumper delivers a smart, light-mid weight layer with a classic cable design, making it a versatile choice for transitional weather.

To find out more and find something to enhance your wardrobe this Spring visit the Pure Golf website.

We're looking forward to wearing our branded Felicity & Balance Pure Golf tops in the coming months. Did you know you could brand your Pure Golf team outfits with your Golf Club logo? Speak to Gemma at Surprizeshop - email Gemma [email protected]

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