PUMA Golf has introduced its new Spring Summer ’17 Collection showcasing the brand’s lightest, most cutting-edge offerings to date for both men and women.
PUMA Golf, a leader in golf apparel innovation, design and style, introduced its new Spring Summer ’17 Collection showcasing the brand’s lightest, most cutting-edge offerings to date for both men and women.
The line boasts re-imagined essentials, next-gen materials, sophisticated, yet fun detailing and an evolved colour palate that is sure to suite the style and performance preferences of a wide range of golfers.
PUMA Golf’s Spring Summer ‘17 Collection is grounded in an innovative material story called Ultralite. Ultralite product is up to 30% lighter than prior generations ensuring a new level of comfort. The fabric used is extremely breathable, offers excellent moisture management and is minimally constructed for a cleaner look. Consumers will find Ultralite used in both PUMA Golf’s men’s and women’s selections in polos, bottoms, and outerwear for Spring Summer ‘17.
“Our Spring Summer 17 collection takes the best of what is happening in fashion and streetwear and fuses it with technical elements that enhance on-course performance, ensuring a look that works from the first tee to the office and everywhere in between,” said Kristin Hinze, Head of Apparel at PUMA Golf.
This collection also signifies a maturation of the PUMA GOLF brand in terms of style and colour palette. While the brand continues to be first-and-foremost about game enjoyment and making golf fun, the graphics and colour offerings are evolving to be more inclusive of a wide array of golf style preferences.
Complementing PUMA Golf’s innovative and stylish apparel collection is the brand’s deepest assortment of performance and fashion accessories ever. From a new take on Rickie’s Fowler’s trademark flat brim in the #GOTIME Cap to Bryson DeChambeau’s distinctive Tour Driver Cap, along with a new Tech Lite Cap for women, PUMA Golf truly offers a headwear fit and style for every golfer this season. The same is true for belts, as PUMA Golf provides options ranging from a sophisticated cut-to-length, reversible leather belt in the Back Spin style to bolder, colour coordinating options in its Reversible Web Belt.
The Collection will be available from Feb 1st 2017.
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