The AW24 Callaway Apparel collection has been launched. Here are some of the highlights.
Callaway Apparel has revealed its new line of Autumn/Winter 2024 clothing for women with a focus on sporty design, feminine style and on-course thermal performance.
Focused on protecting against the cold, wind and rain, AW24 offers versatility across a multitude of layering options including wind jackets, vests and fleeces with lightweight, on-trend WeatherSeries™ layering, fabric innovation and fine-detailing flowing through every garment.
A host of layering pieces includes a Chev PrimaLoft Vest (pictured above), in a new rumba red colour, a full-zip vest with a PrimaLoft® fill and a Chev-pattern engineered into the quilting. Stretch knitted side panels, contrasting silver zip with floated Chev zipper-pull, zip side pockets and a drop-tail hem make this a staple for any active golfer.
For those with a flair for fashion, the new Full Zip Rib Texture Hoodie Sweater (pictured below) constructed from ribbed cotton is a beautiful addition to the collection. Front kanga pockets and elongated cuffs create a striking look.
On colder days the new Insulated Jacket is a standout introduction, featuring a Sherpa Fleece lining with PrimaLoft® quilting. The addition of side and under-arm stretch panels for unrestricted movement during the golf swing, is aided by proprietary Swing-Tech® Technology within the shoulder design.
One of the favourites from last year’s collection, the Quilted Fleece, is further enhanced for 2024 with new colours, Rumba Red and Caviar. Diamond quilting across this best-selling ¼ zip design, featuring stretch panels for unrestricted movement and comfort, a drop-tail hem and zippered side pockets, underline this stylish crossover garment.
In the waterproof category, women can now arm themselves against the worst winter weather thanks to the introduction of the new StormLite Liberty Rain Suit (jacket and trousers sold separately). Features include Aquaguard pockets, Velcro cuffs, two-way zipper, chin guard and adjustable toggle hem. Trousers are constructed with three-layer knit fabric with stretch and comfort stretch waistband for perfect on-course performance.
Helen Willsmer, Brand Director at Callaway Apparel, said: “The female game continues to grow at pace and our collections for women are fully aligned to the wants and needs of the active golfer. Research has also shown that women’s golf apparel has greater customer appeal when it has a strong ‘crossover’ look, when it feels as good in a lifestyle situation as it does on the golf course – an aspect we have recognised and embraced in this AW24 collection.”
Find out more about the AW24 Callaway Apparel collection here.
