adidas launched its first equipment range 30 years ago, and to celebrate it has released a retro-style shoe and clothing collection.
adidas introduced the world to its sports equipment range back in 1991, which coincidentally, is the same year that Women & Golf magazine started.
Known as EQT for short, adidas is celebrating the 30-year anniversary of the Equipment range by bringing to the fairways a special 90s-inspired collection of footwear and apparel.
The collection combines sport-specific and progressive styling with the original and classic adidas branding.
Continuing the brand's mission to incorporate “everything that is essential, nothing that is not,” the collection merges together high-performance fabrics with sustainable PRIMEGREEN materials to align with the brand's ultimate, and very worthwhile goal of ending plastic waste.
The apparel collection features sleek and innovative pieces for both men and women, giving a modern look with a combination of fabrics built for the sport.
Highlights for women include the sleeveless polo featuring four-way stretch material and a zipped front for maximum style and comfort (modelled by Danielle Kang above).
Meanwhile, the Crew sweater features a unique mock collar construction with retro branding on the sleeve cuffs and collar. It's available in white and navy blue.
Finally, the Short Sleeve Polo completes the collection following the EQT design principal – the way a product looks, is determined by what it does.
Available in both spiked and spikeless variations, the EQT footwear draws inspiration from the original Equipment footwear in both styling and functionality, combining BOOST technology for amazing comfort with a sustainable PRIMEGREEN upper.
Both the spiked or spikeless options are designed to give golfers locked-in stability and traction to help bomb drives off the tee.
A sportier look
“The EQT Collection gave us the opportunity to be sportier and further enhance our branding in specific areas of our product range, ultimately spicing up our product offerings,” said Shaun Madigan, global apparel director, adidas Golf.
“The introduction of the Badge of Sport logo back in the early nineties was a statement from the brand, showing which equipment was sport focused and made purely for the athlete.”
The EQT Collection is available now on adidas.com and through selected retailers.