Arccos Golf today announced that Arccos Caddie, golf’s first artificial intelligence (AI) platform, has been honored as “Most Innovative Product of the Year”.


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Arccos Golf today announced that Arccos Caddie, golf’s first artificial intelligence (AI) platform, has been honored as “Most Innovative Product of the Year” in the inaugural Golf Awards by American Golf.

Determined by American Golf – the U.K.’s largest golf retailer – based on voting by thousands of its customers, this distinction formally recognizes the power of Arccos Caddie to help players of all skill levels shoot lower scores by making smarter, data-driven decisions on the course.

Developed in partnership with Microsoft, Arccos Caddie leverages the golf industry’s richest data set – over 75 million shots hit by the Arccos community, as well as precise elevation data and 368 million geotagged data points on more than 40,000 courses. It also accounts for weather conditions, including forecasted wind speed, wind direction, precipitation, temperature and more. Arccos Caddie can be used by anyone, on nearly any hole in the world, regardless of whether a golfer has previously played the course.

“Every shot in golf involves a decision-making process, and the caddie’s role has historically been to help you make more intelligent choices. Yet today, only a tiny percentage of players have access to a caddie,” said Sal Syed, CEO and Co-Founder of Arccos. 

Initially released in beta on May 22, Arccos Caddie was recently updated with several new features. These were highlighted by real-time “Plays Like” distance calculations that precisely account for the impact wind speed, wind direction and elevation have on how far each shot travels. The platform was further enhanced with refined machine learning and AI algorithms, as well as persistent displays of wind and elevation data throughout the round.

For more information, please visit: www.arccosgolf.com

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