Odyssey Golf Make Two Major Product Announcements

Odyssey Golf, made two major product announcements: 1) The launch of the new Triple Track Putter line, and 2) The expansion of its Stroke Lab Black Putter line, which combines the innovative Stroke Lab shaft with a wide array of pleasing, high-performance head shapes.

Triple Track

Odyssey’s new Triple Track Putter line, consisting of five proven shapes, was developed to work in conjunction with Callaway’s Triple Track Balls to help golfers aim more accurately, make consistently solid contact, and start the ball on the target-line with regularity.

Odyssey custom-fits a multitude of players every year, the great majority of whom do not aim the face accurately from ten feet. Player testing has proven that using a Triple Track Ball alone can dramatically improve a player’s aiming accuracy from ten feet. Pair a Triple Track Ball with a Triple Track Putter and accuracy improves even more.

“We were immediately intrigued by the Triple Track Golf Ball,” said Sean Toulon, Odyssey SVP and General Manager.

“We started drawing lines on putterheads right away and sure enough, player testing showed that pairing a Triple Track Ball with a Triple Track Putter promotes even better accuracy.”

The Triple Track Putter line consists of five models: Marxman, Double Wide, TEN, 2-Ball and 2-Ball blade. Each incorporates a Stroke Lab shaft and the new Microhinge Star face insert.

Available at retail in Europe from January 30, 2020.

Stroke Lab Black

The first Stroke Lab Black Putters, TEN and Bird of Prey, both super-high MOI mallets, were introduced last fall. New models unveiled today include two proven blades, ONE and Double Wide; two proven mallets, SEVEN and Rossie; and a new mallet shape, the R-Line Arrow.

In addition to their sleek black finish, Stroke Lab Black Putters also feature Odyssey’s new Microhinge Star insert, with firmer feel and brighter sound while promoting forward-spin at impact for smooth roll.

Stroke Lab shaft technology saves 40 grams, made possible by an innovative new multi-material shaft design that combines a graphite body with a steel tip to net out at just 75 grams. Odyssey engineers redistributed the saved 40 grams by adding 10 grams to the head, and 30 grams to the grip, essentially rebalancing the putter.

The effect of Stroke Lab’s innovative weight distribution on a golfer’s stroke is dramatic. Odyssey studies indicate it improves the consistency of backswing length, face-angle at impact, head speed through impact and tempo. Feel for the putterhead becomes more acute, helping the golfer repeat the same, smooth stroke time after time.

Dozens of Tour pros have put Stroke Lab Putters in play, including Phil Mickelson, Xander Schauffele, Francesco Molinari, Danny Willett, Branden Grace, Adam Hadwin, Kevin Kisner and Retief Goosen.

The entire line including Stroke Lab Black TEN, Bird of Prey, ONE, Double Wide, SEVEN, Rossie R-Line Arrow will be available at retail in Europe from January 30, 2020.

For further information about the complete Odyssey product range, visit eu.callawaygolf.com

 

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