You might not think there's much that could make John Daly hit the ball longer. That is exactly the claim of the latest club to hit the market however, the Vertical-Groove Driver, which, as the name suggests features scoring lines which run from north to south.
The Vertical Groove Driver is the first radical change to the face of the golf club in decades--and yet it couldn't be simpler. Every golf club today uses horizontal grooves. The patented VGT Technology starts by rotating those grooves 90 degrees.
"I've been hitting the ball further and straighter off the tee since putting the Vertical Groove Driver in my bag," John Daly says.
The brainchild of golf inventor Tony Antonius, who is credited with putting the Velcro strap on golf gloves, the USGA conforming driver is designed to cause less spin at impact, with the brand claiming golfers can achieve on average up to 40% straighter ball flight and up to 10 yards further in distance.
“Most golfers – 90% - have an outside-in swing,” says Rubin Hanan of Vertical Groove Golf.
“That causes the head to come across the ball, so you get a kind of side-spin, which causes your slice. What vertical grooves do, since most people hit the ball towards the heel of the club, is they grab the ball and reduce the spin to keep the ball from slicing so much. You’ll actually see the ball go straighter.”
With grooves often nothing more than ornamental, there is naturally some scepticism surrounding the design. Nonetheless, Vertical Groove Golf has captured 2 professional victories in the last 2 months, with John Daly wining the PGA TOUR Champions’ 2017 Insperity Invitational and Kenny Perry winning the US Senior Open.
The Vertical Groove Driver RRP's at £399.99.
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