Sun Mountain is looking to raise the profile of its latest high-performance bag range across Europe with the appointment of leading sports marketing agency Sports Impact.
The Kingston-based agency will be reporting directly to Sun Mountain’s European distributor, Brand Fusion International Ltd.
Sports Impact boasts an impressive track record in managing marketing and PR for leading golf brands such as Galvin Green, Wilson Staff, Bridgestone Golf and Motocaddy.
Now the agency has been given the task of building the profile of Sun Mountain’s premium cart and carry bags – including the waterproof H2NO range – to help generate more sales in key markets across Europe.
Sports Impact CEO John Collard said: “Sun Mountain is a highly-respected producer of innovative, premium golf bags and the brand fits really well alongside our other top quality golf clients. We’re looking forward to promoting the bags across all media channels and helping more golfers appreciate just how good products like the new H2NO waterproof bags are.”
Sun Mountain has been responsible for many industry ‘firsts’, including the introduction of 100% waterproof bags and the built-in stand leg innovation on golf carry bags.