Lamkin is delighted to announce the launch of its REL ACE 3GEN grip just days before Justin Rose puts it into play at the Open Championship - combining technology, performance and style.

Lamkin is delighted to announce the launch of its REL ACE 3GEN grip just days before Justin Rose puts it into play at the Open Championship.

By marrying together its proprietary performance material ACE 3GEN and the pattern, size and colour combinations of its ever popular REL grip, Lamkin has developed the REL ACE 3GEN.

As one of Lamkin’s most popular grips the REL 3GEN offered performance benefits through its vibration dampening properties and its unique pattern that maximizes contact with a golfer’s hands and encourages the proper grip pressure to maintain control throughout the swing. With the addition of the company’s latest material innovation ACE 3GEN Lamkin has delivered a great feeling super tacky connection to the golf club.

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“The REL ACE 3GEN grip is designed to provide golfers with an extremely secure and comfortable gripping connection so they can confidently swing with a light-pressure grip,” said Lamkin CEO, Bob Lamkin. “By eliminating tension from their grip, a player eliminates hand and arm tension, delivering longer and more consistent shots.”

As it is introduced to the market the reputation of the REL ACE 3GEN has been further enhanced by the decision of Lamkin Tour representative Justin Rose to use this evolution of Lamkin technology on his clubs. This was the grip he had in play for his victory at the PGA Tour Quicken Loans National and is the grip that he’ll take into the Open Championship at Hoylake.

Available in Grey, Blue, White, Electric Blue, Orange, Red, Neon Purple, Neon Pink and traditional Black, all with a white cap, along with sizes Undersize, Standard, Mid-Size and Oversize available depending on colour.

For more information please visit www.lamkin.co.uk