The clever tech behind PING's G410 Plus and G410 SFT drivers means you’ll hit the ball further without sacrificing any of the forgiveness that you’d expect from PING.

The new G410 range, which also includes irons, woods and hybrids, will be available in stores from the middle of February. The G410 Plus and G410 SFT drivers start from £450.

“We’ve continued to increase forgiveness and optimise ball flight in the G410 Plus driver while adding more dimensions to driver custom fitting,” said John K. Solheim, PING President. 

“Our new, movable-weight technology provides the benefits of custom CG locations, including directional control, without sacrificing MOI or ball speeds.”

“The G410 Plus offers golfers a simple, logical way to customise their driver and allows them to swing away on the tee box without fear of missing the fairway.” 

Custom CG locations

In the G410 Plus model, you can choose from three different centre of gravity positions: Draw, neutral and fade. Shifting the centre of gravity (CG) location by 1/10" in each direction influences whether you'll hit the shot left or right by approximately 10 yards. By positioning the weight on the extreme boundary of the clubhead, the moment of inertia increases, ensuring golfers enjoy the added distance and forgiveness required to hit their tee shots longer and straighter.

The G410 SFT (Straight Flight Technology) model is engineered with a fixed ultra-high-density tungsten weight positioned on the clubhead’s extreme perimeter and 50% more heel-side CG than its predecessor to ensure straighter ball flights. A lighter swing weight (D1) further influences direction by helping square the face at impact.

Dragonfly Technology Inside

A new “creased crown” design provides stiffening properties and combines with patented Dragonfly Technology to create an ultra-thin crown structure, which saves weight for optimising the CG location and increasing forgiveness. 

Forged, T9S+ Face

The unique forging and patented heat-treatment process of the T9S+ face powers a thinner, hotter impact area that is precision machined to elevate ball speed across the entire face for more flexing and faster ball speeds. 

Trajectory Tuning 2.0

The new, patented lightweight and aerodynamic adjustable hosel expands from five to eight settings, offering loft (0, +1⁰, +1.5⁰, -1⁰, -1.5⁰) and lie adjustments (including up to 3⁰ flatter than standard) to optimise ball flight.

New Counter-Balanced Shaft Technology

Continuing PING’s commitment to optimising the entire club system, the engineering team developed the next generation of the Alta CB (counterbalanced) shaft as the proprietary option in the G410 driver. The higher-launching, lightweight Alta CB Red 55 is engineered with an eight-gram counterweight in the grip end of the shaft, shifting the CG higher and allowing for more head weight to increase energy transfer and momentum – resulting in more ball speed and greater forgiveness. 

For more information visit: Ping.com

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