Demographic information

AB demographic with a passion for the sport and an appetite for knowledge.

• Equipment - 91% rate our content in terms of choosing equipment as Very Good to Good

• Improving their game - 98% rate our content as Very Good.

• Experienced and impressionable - 57% have been playing between 1-15 years and 43% 16+ years.

• Active members – 96% are members of a club

• Love learning - 83% take lessons regularly .

• Travel to play golf - 60% take 1 to 2 golfing holidays a year (with 17% taking more than this).

• Loyal and exclusive audience – Only 20% read our closest competitor.


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